Sprint Aims to Build on Pinsight Media+ (TM) Advertising Service With Addition of Skyfire Horizon Browser Extension Framework For Developers

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Developer-focused offering powered by Skyfire to be unveiled at the Sprint Open Solutions Developer Conference on October 24-25th

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Sprint earlier this month announced the creation of Pinsight Media+ (TM), its new advertising service that gives advertisers the power to reach consumers on their mobile device in a more personalized way.

Today, Sprint is adding Skyfire, the leader in cloud solutions for mobility, to the Pinsight Media+ ecosystem. Skyfire Horizon is a browser extension platform that allows consumers to browse the mobile web with a variety of contextual and social tools at their disposal. Developers looking to learn more about the Skyfire-powered browser extension platform can attend the session, “Optimizing Your Apps for Discovery & Browsers on Sprint Phones” on Oct. 24 at the Sprint Open Solutions Developer Conference.

The platform supercharges the mobile experience by allowing users to seamlessly move between apps and browser content, as well as share content from their social networks, without leaving a browsing session. It also offers one-click access to the Web’s most popular social networks, content and utilities like Facebook, Twitter, Yelp, Wikipedia, IMDB and Amazon, among many others. The framework also offers developers an exciting opportunity to reach end users via “beach front” real estate alongside the browser.

“With Pinsight Media+ and the Skyfire powered browser extension platform, Sprint continues to drive value for brands, advertisers and publishers while enabling developers to optimize their apps for discovery,” said Mike Cooley, vice president of New Ventures at Sprint. “We’re delighted to add Skyfire to the Pinsight Media+ ecosystem and look forward to building a robust program benefitting developers and advertisers.”

“We are excited to share more about Skyfire Horizon and our relationship with Sprint at the Sprint Open Solutions Conference" says Jeffrey Glueck, CEO of Skyfire. "With Skyfire Horizon, Sprint will offer developers an enhanced contextual and targeted app discovery channel and the opportunity for a number of selected developers to build their apps and plug-ins as an extension of the mobile browser – a place where most consumers’ smartphone content consumption, information-gathering and shopping is increasingly taking place.”

About Skyfire

Skyfire is dedicated to leveraging the power of cloud computing to improve radically the mobile Internet experience for both Operators and Consumers. Skyfire’s solutions include the Rocket Optimizer for video and traffic optimization, and Skyfire Horizon browser extension platform for augmenting mobile browsers. Skyfire products provide game changing cost savings, better end-user experiences, and compelling incremental revenue opportunities. Skyfire was recognized as no. 4 on Light Reading’s 2011 Startups to Watch list; was honored by Red Herring as a top 100 private company in America; and won 1st place in the first-ever TIA Venture Network Challenge. As both a laboratory and showcase for new capabilities, Skyfire has honed its technology through a variety of consumer apps, which have more than 16 million downloads to date.

Skyfire is based in Mountain View, Calif., in the heart of Silicon Valley. For more information, visit http://www.skyfire.com, or follow Skyfire on Twitter at http://www.twitter.com/skyfire.

NOTE: Skyfire and Skyfire Horizon are trademarks of Skyfire Labs, Inc. All other registered or unregistered trademarks are the sole property of their respective owners.

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