Los Angeles, CA (PRWEB) October 24, 2012
impreMedia, the leading Hispanic news and information company, announced that Fabián Santillán has joined the company as the Director of Product Management and Development, and will lead teams based in the Los Angeles market.
A 15-year veteran of digital and traditional media, Santillán has developed and launched national and local websites, along with radio/television programs and commercials in the United States and Latin America. He also has extensive experience in the creation of multimedia products, emerging technologies, product strategy and migration of traditional media into the digital landscape.
"Coming back to the Hispanic market is an exciting challenge in my career,” said Santillán, “Joining impreMedia's digital team is a great opportunity to enhance and innovate the most competitive digital products in today's digital market. I look forward to utilizing my experience to develop a digital portfolio that truly reflects impreMedia's vision."
Santillan comes to impreMedia from Digital First Media, where held the position as Director of News and Niche Products, in charge of leading product development and deployment for new editorial and niche digital products for the Journal Register Company. Previously, he held roles at impreMedia as the Director of Digital Content and in publishing at Univision Interactive Media in Chicago.
“We are excited to have Santillán bring his innovative view and expertise to our digital brands,” stated Iván Adaime, Vice President of Digital for impreMedia. “His track record for building robust digital business models will help grow our online audience and provide new and exciting opportunities to our advertisers.”
Santillán can be reached on-line via his Twitter handle, @FabianSantillan.
impreMedia is the leading Hispanic news and information company in the U.S. in online and print. impreMedia's multi-platform offerings range from online to video, social media, mobile, audio, newspapers and magazines, including the http://www.impre.com portal. 25.5% of U.S. Hispanic adults use an impreMedia network product. The network is also the nation's largest Hispanic newspaper publisher with newspapers in top U.S. Hispanic markets, reaching 15 markets total that represent 59% of the U.S. Hispanic population. Its leading publications include La Opinión in Los Angeles and El Diario La Prensa in New York. For more information, visit: http://www.impremedia.com.