Toronto (PRWEB) October 24, 2012
When a company hits a sales slump, most look at the sales staff -- but that’s a mistake, says Steven Rosen, author of the new book 52 Sales Management Tips: The Sales Manager’s Success Guide (Amazon; Kindle $8.99). To achieve better results and retain top sales talent, Rosen advises investing resources into the proper training, support and coaching of sales managers instead. This short, easy to read book offers common-sense tips and advice to help anyone, from the owner of a small business to the sales manager overseeing billions of dollars of business, better manage those in the trenches to increase profitability.
Rosen is a top executive sales coach whose clients have included Fortune 100’s (including Novartis Pharmaceutical, Alcon), medium size businesses (including Red Rock Breweries) and even some select smaller businesses and charities for whom he helped grow the bottom line.
“Most sales managers are selected for management because they are excellent sales people but few are adequately prepared to help their sales team truly realize their potential,” said Rosen. “Just because they can do it for themselves doesn’t mean they know how to get the best out of others. This book helps the overworked and often under trained sales manager make immediate changes that will help their team achieve better sales.”
Featuring one tip for every week of the year, 52 Sales Management Tips is designed to help managers find it within themselves to address key issues so many struggle with, including how to more effectively coach their sales team, better manage their bosses, hire great sales STARS, drive sales performance, and manage different types of people.
“No complicated strategy, just actionable coaching tidbits that guide you to the right tool for the right situation at the right time…This book is a must for the sales management professional,” added William “Skip” Miller, author, ProActive Sales Management.
Steven Rosen is the founder and Chief Performance Officer (CPO) of STAR Results. Steven brings over 10 years of executive experience leading strategy and execution in the pharmaceutical and packaged goods sectors. He consults to a range of businesses, including Fortune 100’s, and was formerly VP Sales at Biovail Pharmaceuticals Inc. and VP Sales and Marketing at Alcon Canada. Steven holds an undergraduate business degree and a Master in Business Administration from Concordia University.
Note to editor: book cover art available
Book available at Amazon