Addpeople reviews – 5 tips for SMEs to get value from LinkedIn

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Addpeople believes SMEs can better utilise LinkedIn for showcasing their business and tapping into its large professional network.

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SME’s should consider the potential of LinkedIn and other social media platforms and focus attention on the sites that will work well for them.

LinkedIn has more than 200 million registered users as of June 2012 but still does not receive the same amount of public attention as its social media counterparts.

The Manchester based digital marketing agency works with more than 3000 SMEs across the world, and has noticed that the professional network is often not utilised as a means of creating leads, brand awareness and building stronger business relationships.

Here are 5 ways in which SMEs can get more value from LinkedIn.

1. Networking

LinkedIn is not just for recruiters and job hunters, it is also a great way to communicate with customers.

Connecting with clients and prospects gives SMEs the opportunity to regularly update users on company news and promotions.

SMEs should consider joining groups that are related to their business and offer free information and advice to build trust. SMEs could go as far as setting up their own groups, building their brand as thought leaders within their sphere of expertise.

2. Industry and Competitor news

Using LinkedIn Today to tailor news feeds to keep abreast of competitor and industry developments is a useful way of keeping up to date. SMEs can follow business leaders and company’s so that they are always aware of the latest news, competitor and industry developments within their network.

3. Search Engine Optimisation

Google and Bing index LinkedIn pages and view it as a high authority website, therefore SMEs have an opportunity to optimise page content on company profiles so that they rank high in the search results.

It is important that SMEs edit their LinkedIn URL so that it is search engine friendly. LinkedIn also allows users to add three links to their personal profiles, so encouraging employees to add the company website provides a useful source of high quality back links.

4. Market Research

The LinkedIn Q&A and poll features can help SME’s conduct some free market research. Getting robust sample numbers can be a challenge and will naturally depend on the size of the users network, level of engagement etc. but sharing a poll can be a cheap and quick way of obtaining indicative feedback.

5. Useful Applications

LinkedIn provides a suite of applications that can enhance a user’s profile. For instance the events app allows users to display the events they are attending, giving SMEs more opportunity to see the attendance list and arrange meetings.

Other useful apps allow users to display their blogs, business presentations and promotional materials online in an easily accessible way.

Addpeople’s Marketing Manager Neil Baker commented “In today’s business world, social media is a potentially effective way to open up new business opportunities where there is little expense required other than the users’ time. SME’s should consider the potential of LinkedIn in conjunction with other social media platforms and focus their time on the sites they conclude will work well for them.”

Addpeople have been developing online marketing strategies for small to medium sized businesses across the world for ten years. For more information on their products and services, visit their website at, follow them on twitter or connect with them on

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Neil Baker
Add People (Group) Ltd
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