The 2012 political season has been hugely successful thanks for our ability to target on a more granulated level
Cape Coral, FL (PRWEB) October 26, 2012
Data provider to the mailing list industry, BB Direct recently completed major enhancements to their non-profit group direct marketing file including increased accuracy of existing records, the addition of new records, and enhanced targeting options for the masterfile.
With the recent updates, the BB Direct Non-Profit Groups Data File has increased to nearly 1.5 million responsive direct mail records. In addition, telephone numbers and email addresses are available with many of the records for a multichannel marketing approach.
With over 800 targeting selections, the enhanced data file allows for pinpoint accurate targeting allowing your business to only target non-profit groups with the highest propensity to respond to your businesses offer. Currently the BB Direct Non-Profit Group Masterfile is filterable by type of non-profit group and asset size which allows you to select between large and small nonprofit groups. Options for type of non-profit groups on the file include civic organizations, sports clubs, religious groups, children’s organizations, and many other types of groups.
“The 2012 political season has been hugely successful thanks for our ability to target on a more granulated level,” says National Accounts Executive, Tammy Sanders, of the newly enhanced non-profit group marketing database.
About BB Direct
BB Direct is a leading source of quality mailing lists, data enhancement, and data hygiene. Headquartered in Cape Coral, Florida, BB Direct works with the list broker industry and other value added resellers in the direct marketing arena. For more information on BB Direct’s line of direct marketing services contact a representative at (866) 501-6273 or visit them at http://www.bbdirect.com.