Final US presidential debate: Tribatics measured the social buzz on Twitter

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Social Analytics company ZauberLabs, with its buzz monitoring platform Tribatics, measured the impact on Twitter of the last presidential debate in the United States.

Palo Alto, California (US), October 23 2012. ZauberLabs, a US/LatAm-based social analytics and big data company, releases in-depth analysis of twitter buzz measured during the last presidential debate.

From 8.457 PM (EST) to 10.45 PM (EST) Tribatics processed 6.41 Million tweets referred to the debate, generated by an estimate of 4.5 million users. Nearly 70% of tweets were originated by US-based users.

This final debate generated the least number of tweets compared to the two previous presidential debates, having its peak of tweets per minute at the moment in which Barack Obama replied with irony referring to having "fewer horses and bayonets". Demographics show that among tweets referring to Obama, 62% were made by female users and 36% were sent by male users (2% by company accounts). In contrast, Romney buzz shows more male authors (55%) than female (43%).

With its analysis, Tribatics, the new platform for social buzz monitoring created by ZauberLabs, is getting ready to open its beta to the public, after several months of private beta testing with selected partners in the US and Latin America.

ZauberLabs, the company behind this platform, is also working with Ora.TV providing them with exclusive real-time Twitter buzz visualizations for display in large screens at the TV studio, powered by their complementary platform Flowics, which filters and delivers real-time social content for display in digital screens and online properties.

A synopsis and full report of Tribatics' Presidential debate analysis can be found at:

About Tribatics

Tribatics provides real-time in-depth buzz monitoring and social audience measurement.
Tribatics processes large-scale social profiles and data to deliver relevant behavioral and qualitative analysis of social media conversations. Using proprietary algorithms, Tribatics technology is able to provide demographics data of Twitter users and conversations (gender, age, location) and other social media.

About ZauberLabs

ZauberLabs is anUS/LatAm-based social analytics and big data company which owns the social analytics products Tribatics and Flowics, providing buzz monitoring, data visualization and social TV and second screen tools. With offices in Palo Alto (CA) and Buenos Aires (Argentina) the company accounts for clients such us Al Jazeera, Ora.TV, Univision News, Coca-Cola and JWT. Visit
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Gabriel Baños, CEO & Co-founder:
Leandro Piñeiro, PR & Communications:

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