Chinese Outdoor Advertising Sector Analyzed in New Huidian Research Study Published at MarketPublishers.com

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New market study “Research on Outdoor Advertising Industry in China, 2012-2016” developed by Huidian Research has been recently published by Market Publishers Ltd. The report informs that the outdoor advertising industry in China is currently seeing rapid development and fierce competition, with a variety of new product categories available and novel technologies and materials put into wide use.

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The outdoor advertising industry in China is currently seeing rapid development and fierce competition, with a variety of new product categories available and novel technologies and materials put into wide use. To date, there are 60,000 enterprises, mostly private (98%), operating in the marketplace. Clearly defined property rights and reduced government intervention contributed a lot to digital media network expansion, which in turn became the prior driving force behind China’s outdoor advertising industry development.

New market study “Research on Outdoor Advertising Industry in China, 2012-2016” developed by Huidian Research has been recently published by Market Publishers Ltd.

Report Details:

Title: Research on Outdoor Advertising Industry in China, 2012-2016
Published: October, 2012
Pages: 196
Price: US$ 4,000.00
http://marketpublishers.com/report/business_services/advertising/research-on-outdoor-advertising-industry-in-china-2012-2016.html

The market research study offers a comprehensive guide to China’s outdoor advertising industry, covering:

  • development analysis of the international outdoor advertising industry;
  • development status quo of China’s outdoor advertising industry;
  • outdoor AD audience and serving analysis of China’s outdoor advertising industry;
  • development analysis of main forms of outdoor advertisement;
  • regional market analysis of outdoor advertising industry in China;
  • investment prospects analysis of outdoor advertising industry;
  • competition pattern analysis of outdoor advertising industry;
  • top enterprises of outdoor advertisement;
  • investment strategy analysis of outdoor advertising industry;
  • investment risk warning of outdoor advertising industry;
  • development trend analysis of outdoor advertising industry;
  • outdoor advertising enterprises management strategy recommendations.

Companies profiled in the study include: Clear Channel Outdoor Holdings Inc, JCDecaux Group, TOM Group Co. Ltd., Clear Media Limited, and Dahe Media Co. Ltd.

Report Contents:

1. DEVELOPMENT ANALYSIS OF INTERNATIONAL OUTDOOR ADVERTISING INDUSTRY

1.1 Development of International Advertising Industry
1.1.1 Operating Status
1.1.2 Ranking
1.1.3 Development Status
1.2 Market Conditions of International Outdoor Advertising Industry
1.2.1 Development Status Quo
1.2.2 Development Trend
1.2.3 Market Demand Analysis
1.2.4 Development Opportunity
1.3 Development of Outdoor Advertising Industry by Countries and Regions
1.3.1 USA
1.3.2 Europe
1.3.3 Japan
1.3.4 South Korea

2. DEVELOPMENT STATUS QUO OF CHINA OUTDOOR ADVERTISING INDUSTRY

2.1 Development Overview of China Outdoor Advertising Industry
2.1.1 Development History
2.1.2 Product Category
2.1.3 Industry Integration Analysis
2.1.4 Outdoor Advertising Advantages in the Cross-sectors Cooperation
2.2 Market Condition of China Outdoor Advertising Industry
2.2.1 Development Overview
2.2.2 Development Analysis
2.2.3 Market Characteristics Analysis
2.2.4 Market Development Analysis
2.3 Demand Analysis of China Outdoor Advertising Industry
2.3.1 Market Demand Analysis
2.3.2 Customers’ New Requirements for Outdoor Advertising
2.4 Industry SWOT Analysis
2.4.1 Strength
2.4.2 Weakness
2.4.3 Opportunity
2.4.4 Threat

3. OUTDOOR AD AUDIENCE AND SERVING ANALYSIS OF CHINA OUTDOOR ADVERTISING INDUSTRY

3.1 Reasons and Characteristics of Outdoor Ad Serving
3.2 Audience Analysis
3.3 Influencing Factors Analysis

4. DEVELOPMENT ANALYSIS OF MAIN FORMS OF OUTDOOR ADVERTISEMENT

4.1 Billboard Advertisement
4.2 Neon-light Advertisement
4.2.1 Overview
4.2.2 Color Value and Function of Neon-light
4.2.3 Quality Analysis of Neon-light Billboard
4.2.4 Market Prospect of Neon-light Advertisement
4.3 Light Box Advertisement
4.3.1 The Conception
4.3.2 The Type
4.3.3 The Characteristic and Manufacturing Technology
4.3.4 Process Requirements for Light Box Advertisements Design
4.3.5 Status Quo and Development Trend
4.4 Public Transport Advertising
4.4.1 Introduction
4.4.2 Overview of Vehicle Graphics
4.4.3 The Foreign Snatch Public Transport Advertising Market
4.4.4 Vehicle Graphics need Regularization
4.4.5 Market Analysis of Subway Outdoor Digital Advertisements
4.4.6 Status Quo Analysis of Public Transport Advertising Agency
4.5 Outdoor TV Advertisements
4.5.1 Market Situation
4.5.2 Industry Rise
4.5.3 Marketing Tools Analysis
4.5.4 The Coming Shuffle
4.5.5 Market Analysis of Public Transport Mobile TV Advertisements
4.6 Airport Outdoor Advertisements
4.6.1 Statue Quo
4.6.2 Characteristics
4.6.3 Development Trends
4.6.4 Airports Media Need Industry Rational Competition
4.7 Prismatic Display Advertisements
4.7.1 Introduction of Prismatic Display Billboard
4.7.2 Industry Statue Quo
4.7.3 Industry Competition Situation
4.8 Other Forms of Outdoor Advertisements
4.8.1 POP Advertisement Analysis
4.8.2 The Strength of Hot-air Balloon Advertisement
4.8.3 The Strength of Wall Advertisement in the Rural Market
4.8.4 Community Advertisement

5. REGIONAL MARKET ANALYSIS OF OUTDOOR ADVERTISING INDUSTRY IN CHINA

5.1 Outdoor Advertisements Serving in the First-tier Cities
5.2 Outdoor Advertisements Serving in the Second-tier Cities
5.3 Outdoor Advertisements Serving in the Third-tier Cities

6. INVESTMENT PROSPECTS ANALYSIS OF OUTDOOR ADVERTISING INDUSTRY

6.1 Subway Advertisements Contains Unlimited Business Opportunities
6.2 LED Electronic Screen Outdoor Advertising Media Became the Development Trend

7. COMPETITION PATTERN ANALYSIS OF OUTDOOR ADVERTISING INDUSTRY

7.1 Concentration Analysis
7.2 Competition Pattern Analysis
7.3 Development Trends of Competition Pattern

8. KEY ENTERPRISES OF OUTDOOR ADVERTISEMENT

8.1 Clear Channel Outdoor Holdings Inc
8.1.1 Company Introduction
8.1.2 Business Strategy of Clear Channel
8.2 JCDecaux Group
8.2.1 Company Introduction
8.2.2 Three Major Areas Occupy the Industry Leadership Position
8.2.3 Core Values of JCDecaux Group
8.2.4 JCDecaux China
8.3 TOM Group Co. Ltd.
8.3.1 Company Introduction
8.3.2 Operating Condition
8.3.3 Profitability Analysis
8.4 Clear Media Limited
8.4.1 Company Introduction
8.4.2 Cooperative Partners
8.4.3 Products Strength
8.4.4 Business Condition
8.4.5 Profitability Analysis
8.4.6 Service Information
8.4.7 Innovative Conception
8.5 Dahe Media Co. Ltd.
8.5.1 Company Introduction
8.5.2 Strength of Technology
8.5.3 Business Performance
8.5.4 Profitability Analysis
8.5.5 After-sales Service

9. INVESTMENT STRATEGY ANALYSIS OF OUTDOOR ADVERTISING INDUSTRY

9.1 Investment Environment
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More new market studies by the publisher can be found at Huidian Research page.

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