We intend to provide greater efficiency for all aspects of the social advocate program management process.
New York, NY (PRWEB) October 24, 2012
SocialChorus, the social word-of-mouth marketing platform, announced today that it has added sentiment analysis to their dashboard by integrating with social media management and intelligence company, Viralheat.
“In order to ensure efficiency at the scale our customers demand, it was critical that we automate sentiment analysis across social networks”, said Greg Shove, Founder and CEO of SocialChorus.
The SocialChorus platform, launched in beta in February 2012, currently runs over 25 large-scale advocate marketing programs for Fortune 500 brands. The platform tracks advocate and consumer social actions, presenting the metrics on a dashboard that monitors activity and FTC compliance. With the integration of the Viralheat’s sentiment analysis API, the dashboard now delivers real-time feedback on the mood of advocate content and comments.
Shove further explains, "Our customers want to scale their brand advocacy efforts, so we intend to provide greater efficiency for all aspects of the social advocate program management process. One such area is sentiment analysis, which needs technology when you have thousands of advocates.”
Founded in 2009 by Raj Kadam and Vishal Sankhla, Viralheat is a Silicon Valley-based technology company that allows users to easily comprehend social media. Their proprietary technology monitors consumer generated content on social networks to identify key trends, understand community engagement, and perform competitive analysis.
As leaders in the industry, Viralheat enables listening, monitoring, and analysis of the widest range of social networks including Facebook, Twitter, LinkedIn, Pinterest and blogs. “We’re excited to be working with Viralheat, and be able to offer our platform customers another tangible way to measure the impact of their programs,” said Gregory Shove, SocialChorus Founder & CEO.
"We have worked with the SocialChorus team to integrate sentiment and influencer intelligence into their already popular platform. Viralheat has been working closely with our users to develop useful ways to display influencers across brands, products, industries and more. Brands will benefit from having access to the powerful combination of SocialChorus and Viralheat's capabilities”, said Vishal Sankhla, Co-founder and CTO of Viralheat.
“We intend to add more API-based integrations to our platform over the next few months. Our customers want their social marketing and management platforms to talk to each other, and we will deliver on that for them”, says Shove.
About SocialChorus- SocialChorus is a social marketing and SaaS technology company. Until recently, word-of-mouth marketing did not have the scale, efficiency and ROI that global brands demanded. Our cloud-based software has changed that. Our platform enables direct and enduring relationships between brands and thousands of their best advocates and fans. Equipped with a real-time performance dashboard, our customers take the guesswork out of their social marketing ROI. Backed by Kohlberg Ventures, SocialChorus has offices in New York City and San Francisco. For more information, visit http://socialchorus.com. and register for the "How Brands Can Motivate the Most Influential Bloggers to Become Advocates" Webinar taking place on Oct 31, 2012 10:00am–11am PDT featuring top bloggers, Adam Cohen (DaDa Rocks), Brittany Bailey (Pretty Handy Girl), Jaime Derringer (Design Milk), and Jenn Foreacre (Jenn.nu). Learn the best ways brands can motivate influencers to become advocates.
We will cover:
- Best practices for approaching influencers
- How to structure influencer programs for brands
- Ways to develop relationships with influencers and their audiences
- The required incentives for influencers
About Viralheat - Viralheat is the social media management and intelligence company that makes it easy for you to manage social and put it to work for your business. Trusted by more than 6,000 brands, Viralheat combines social media management and intelligence in a single platform encompassing account management, monitoring, engagement and analytics. With its comprehensive platform and flexible pricing, Viralheat easily scales as your social programs and business needs evolve. Viralheat is headquartered in San Mateo, Calif. For more information, visit http://www.viralheat.com.