Cincinnati, Ohio (PRWEB) October 23, 2012
Customer analytics is a key enabler for loyalty success. In this webinar, you will learn how marketers are trending on the analytics spectrum. To what extent are they measuring loyalty programs, and if so, what are they measuring, what would they like to measure, and how are they performing?
On October 25 at 1 PM Eastern, Loyalty 360 - The TIBCO Loyalty Lab will host a discussion based on our survey of marketing executives and the data elements needed to create cohesive, consistent messaging. The webinar, “The Power of Analytics to Drive Loyalty” will be presented by David Rosen - Strategy, Analytics and Consumer Insights with TIBCO Loyalty Lab and Laura Coblentz – VP, Marketing and Innovation with Pharmaca. This informative web cast will discuss personalized campaigns and offers, while also learning how Pharmaca has applied analytics in their loyalty program to increase sales by over 9% and cross shopping by 50%.
Please join Loyalty 360, TIBCO Loyalty Lab and Pharmaca on October 25 at 1:00PM Eastern for this insightful webinar. For more information and to register, please visit:
About TIBCO Loyalty Lab
TIBCO Loyalty Lab helps develop profitable and long-lasting customer relationships for some of the world’s largest brands. Their on-demand loyalty platform supports end-to-end loyalty programs that can influence behavior across all channels – mobile, social, online and in-store.
TIBCO Loyalty Lab’s deep loyalty knowledge base and technology solutions enable organizations to cultivate a deeper and sustained brand relationship with millions of their customers the day their programs go live.
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.