Paramus, NJ (PRWEB) October 24, 2012
With the recent launch of a new website for TwinState, New Jersey website design company, Dotcomweavers continues on its mission to empower companies in the Tri-State area by better equipping them do business online. TwinState, a national leader in delivering award-winning IT and Communications solutions and support, was looking to take their business to the next level online, but wasn’t quite sure were to turn. Their partnership with Dotcomweavers allowed them to receive a feature-packed and easy to manage website, backed by a known, trusted, and reliable content management platform.
Prior to the re-launch of the website, TwinState was burdened with an extremely basic website, without any CMS (Content Management System) capabilities whatsoever. In order for them to make changes and/or updates to the website, they were required to undertake the cumbersome process doing the coding manually through Dreamweaver, a website editing tool. This severely tied down their efficiency in getting updated news and marketing communications out to clients and visitors on their website.
The web development team at Dotcomweavers was able to convert the old, static TwinState website into a fully functional, dynamic website built using WordPress as the CMS. The robust content management system that the new website is built on is one of the trademarks that the web developers at Dotcomweavers offer to their clients. The CMS makes it easy to update content to the website efficiently and with no need for a dedicated web administrator. TwinState can easily add, edit, and update the content on their website within minutes.
Moreover, they also now have the capability to customize and refine their website without any in-depth technical knowledge. With just a few clicks, TwinState can customize the look, feel and functionality of their website to meet their unique specifications. With the new CMS, TwinState can now extend and refine their site as they continue to grow and their online needs evolve. At the end of the project, they received a simple set of instructions from Dotcomweavers’ web design team, now they are able to fully manage and edit their site without any need for an outside web developer.
Also included in the newly installed WordPress CMS is a blogging platform that provides a good source for recurring visits. The blog content provides visitors with fresh new content, keeping them updated on the newest and latest from TwinState.
Dotcomweavers also provided some much need consultation on SEO (Search Engine Optimization) and SEM (Search Engine Marketing) after the CMS was put in place. The WordPress platform has several SEO friendly features and plug-ins that allow users to easily ensure that the page titles, URL's, Meta tags, internal links etc. are all related to their targeted keywords; greatly increasing their chances of appearing higher in search results. TwinState is now able to better optimize their pages to rank higher in the search engines so that old and new clients can easily find them online. Dotcomweavers also converted all of TwinState’s newsletters, from PDF to HTML. This now enables the search engines to better pick up and identify target keywords in those documents.
Lastly Dotcomweavers also assisted TwinState in the installation and configuration of several third party applications into the website. One of the third party applications integrated into the site, VMware, is the leading virtualization application in the industry. The virtualization application serves as an essential catalyst for cloud computing and allows users to build and run robust cloud applications and supply end-user computing as a cloud-based service.
TwinState, http://www.twinstate.com, is a national leader in delivering award-winning IT and Communications solutions and support. They have been providing network and communications solutions, regionally and nationally, for over 42 years. They provide customized solutions are delivered and supported by highly trained professionals who average over 20 years each of experience.
Dotcomweavers Inc. is a Paramus, New Jersey-based web development company that focuses on advancements in Internet technology to provide attentive service and solutions for cutting-edge businesses in New Jersey and New York: web development, website design, e-commerce and internet marketing (SEO).
Visit http://www.dotcomweavers.com or call (888) 315-6518 for more information about New Jersey website design and web development services provided by Dotcomweavers.