SJH2O S/S 2013 Luxury Swimwear Collection Makes Debut

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Luxury swimwear line featuring signature Swarovski elements released for Spring/Summer 2013.


SJH2O has partnered with Swarovski to create a unique luxury swimwear collection debuting in the Spring/Summer 2013. The swimwear will feature the "MADE WITH SWAROVSKI ELEMENTS" label that will serve as a certificate of authenticity guaranteeing the premium quality and provenance of the crystals used in each product.

As a new luxury swimwear line with an elegant, sexy and fresh approach to its design, SJH2O is that one swimsuit needed for a special event; spring break, romantic vacation, exotic getaway, etc. The SJH2O S/S 2013 Collection will consist of a limited number of signature-designed monokinis, bikinis, and trikinis and making its launch as a Kickstarter campaign.

“I am extremely excited to be launching my first luxury swimwear collection. I have always been fascinated with diamonds and things that sparkle and having Swarovski Elements in my swimwear is not a fad but a signature,” said Stephanie Jaye, the CEO and designer of SJH2O. “ I’m confident that consumers are going to love SJH2O’s Spring/Summer 2013 collection for all special moments in the summer!”

By raising $55,000 on their Kickstarter campaign, Stephanie plans to utilize the funds by trend research, swimwear fabric & notions, custom dyeing, Swarovski Elements, first samples development, photography, small-scale production, and marketing to create a global brand that is set to change the future of swimwear.

The staff of SJH20 wants consumers to become a part of the brand and encourages fans to check out their Kickstarter campaign, follow on Facebook and Twitter to spread the word about this new swimwear collection that will soon be a worldwide leader.

About SJH20

SJH2O is a luxury swimwear collection created by fashion designer, Stephanie Jaye. SJH2O is desgined for women who desire stunning, stylish, and unique swimwear. Not your average swimwear label, SJH2O goes beyond the norm with signature Swarovski Elements, different cuts, styles, embellishments and color schemes guaranteed to get you noticed and envied. For more information please visit, connect on Facebook and support on Kickstarter.

About Stephanie Jaye

Previously working for some of the biggest names in retail including: Target, Belk’s, Ann Taylors, and American Girl, Stephanie Jaye is an emerging fashion designer with a fresh approach to her style. Stephanie received a BFA degree in Fashion Design & Marketing and currently resides in Atlanta, Ga. Aside from creating her first swimwear label; she is also the CEO of Studio Ready-To-Wear – a brick & mortar start-up geared to providing upcoming fashion designers with the industry standard tools and resources needed to launch their clothing line. To connect with Stephanie, please follow her on Twitter or Facebook.


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Dana Damato
Damato Public Relations
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