How can we unlock prevention as a trillion-dollar business in America?
Washington, DC (PRWEB) October 30, 2012
Nexercise CEO and Co-Founder Ben Young has been invited to participate in an exciting online discussion of vital issues in wellness. TEDMED, a world-renowned community of thought leaders who come together to discuss the future of health and medicine, has identified “The 20 Great Challenges of Health and Medicine.” These challenges range from “Managing Chronic Diseases” to “Addressing Health Care Costs,” and “Eliminating Medical Errors,” among others.
One of the newly announced challenges, and the one Nexercise was asked to weigh in on, is “Making Prevention Popular.” According to TEDMED, “America spends $2 trillion a year on healthcare — mostly treating people after they become sick.” TEDMED asked, “How can we unlock prevention as a trillion-dollar business in America so we spend less on ‘sick care’ and get Americans to ‘buy’ healthy lifestyles?” Addressing that question is where Mr. Young and the Nexercise weight loss app come in.
As part of a six-person, all-star team that is focused on the challenge of prevention, Mr. Young is joining thought leaders in policy, medicine, research, wellness, and business. Mr. Young will offer the perspectives of leading start-up entrepreneurs who are actively addressing the health industry, and succeeding in making a difference in people’s lives. According to Young, “This is a big problem that requires big solutions.” He continues by saying, “A lot of innovation concerning prevention will come from entrepreneurs and, specifically, companies like Nexercise, that focus on behavior modification.”
How The Program Works
Several weeks ago, the Great Challenges forum was opened up for discussion and the TEDMED community was asked to submit its questions to the panel. TEDMED then put together a list of the top ten, crowd-sourced questions and presented them to the Prevention Challenge Team for consideration. The team members are currently reviewing the questions and will offer their responses to the TEDMED community in the coming weeks.
This Team’s replies to the initial ten questions are intended to kick off a sustained dialog on the complex issues surrounding prevention. In addition to Q&A, there will also be two, live online events in the coming year as well as a lot of healthy discussion on how to address this national challenge.
Everyone with an interest in health and medicine is invited to join the TEDMED community and check out the website, where visitors can read the interviews with Mr. Young and his team members, post their own questions and comments, and engage with the Challenge Team and other community members as the discussion unfolds over the next several months. Visit http://challenges.tedmed.com/greatchallenges/index.
Nexercise delivers motivation for people who want to lose weight and get in better shape. Through its free app, Nexercise motivates people to lose weight, get more fit, and finally be consistent in their exercise behaviors. It is available on the Apple App Store and Google Play and is one of the top rated health and fitness apps in both (4.5 of 5.0 stars). Through physical activity users stay in touch with friends, earn rewards, track progress, and defeat challenges. Nexercise is headquartered in Silver Spring, Maryland
TEDMED is a community of people who are passionate about imagining the future of health and medicine. TEDMED has no agenda and no policy prescriptions. Instead, TEDMED seeks to serve the nation -- and the world – by creating a safe place where people with very different ideas can come together to talk, to learn and to celebrate the amazing world we live in.
The latest version of the Nexercise app is available now for iPhone in the Apple App Store at:
http://itunes.apple.com/us/app/nexercise/id417348701 and for Android in Google Play at: