"Our signup form analysis shows several interesting things about California customer behavior, and the biggest finding in our analysis is that only 67% of California signup forms will provide a phone number, “ states Mark Petersen, President of AIDE Data.
Dallas, TX (PRWEB) October 24, 2012
Recently, AIDE Data analyzed over 200,000 handwritten forms filled out by California residents in every California Metro area to set benchmarks and compare California customer responses to the rest of the country. This study shows that Californians are less willing to provide phone numbers on average than the rest of the nation.
Additionally, unlike what has been seen in some other large states, California does not show similar response patterns across the state for providing any type of contact information. Email addresses for example, in some areas of the state only 19% of the respondents will put an email address on a signup form while in others over 75% will provide email contact information. In other states the percentage of email addresses on signup forms will show little variation.
The contact information that California customers are most likely to provide, similar to what is seen across the country, is a complete street address. Ninety-three percent of California respondents provide a complete street address, this is similar to the 91% that AIDE has seen nationwide. However, only 85% of the California addresses are recognized and standardized by the US Post Office Zip4 system. This validation figure is significantly lower than the 93% AIDE Data has seen nationwide.
"Our signup form analysis shows several interesting things about California customer behavior, and the biggest finding in our analysis is that only 67% of California signup forms will provide a phone number, “ states Mark Petersen, President of AIDE Data. “The bottom line is that using handwritten forms to gather California customer geographic data can be more economical and more targeted than other data gathering techniques; however, don’t expect a high percentage of phone numbers. Even with the low phone percentage; marketers looking to create eClubs, sweepstakes, rebate programs and the like can feel confident that, when done correctly, they can get accurate data to build a valuable database from paper forms.”
The 93% percent figure for complete addresses compares with 67% of Californians that are willing to provide phone number and 53% that provide a complete email address. Across the country AIDE Data nationally expects 78% of all signup forms to contain a phone number but the California phone percentage is significantly lower.
Overall California’s email percentage of 53% on signup forms matches what AIDE data sees nationally, but will vary from market-to-market within the state. Signup forms from the Bay Area will have an email 72% of the time, compared to 68% from San Diego, 43% in the Los Angeles area, and less than 40% in areas north of the Bay Area.
“In general California customers are willing to trade their information if they think they will get something valuable in return, but not for phone numbers at the levels that can be expected in other areas of the country," comments Mr. Petersen. "Even the prospect of receiving a coupon or chance to win a prize of nominal value can make an enormous difference in the accuracy and email completion rates. If the signup form clearly gives the customer something of value you can overcome some of customers reluctance to put their email address on a signup form."
AIDE Data has entered over three million records with customer information covering a wide span of industries including: medical, charitable causes, investigative findings, public events, automotive, insurance, restaurants, consumer products, home repair, sports teams, retail stores and discount cards.
About AIDE Data
Since 2005, AIDE has provided data entry, data management , database and online retail solutions to clients across USA and Canada.