If your company is at the expansion stage and you want it to scale effectively, you need to focus on selling to your best current customer segments as frequently and efficiently as possible.
Boston, MA (PRWEB) October 24, 2012
OpenView Labs, the operational consulting arm of OpenView Venture Partners, released a new eBook today entitled, “Finding Your Best Customer: A Guide to Best Current B2B Customer Segmentation.” Intended for senior executives at expansion-stage companies, OpenView’s latest eBook outlines a research process that expansion-stage technology companies can use to identify their best current customer segment by uncovering and verifying hypotheses about the characteristics of their best customers.
“If your company is at the expansion stage and you want it to scale effectively, you need to focus on selling to your best current customer segments as frequently and efficiently as possible,” explained OpenView Managing Director, Brian Zimmerman. “To do so, instead of aiming at a broad universe of potential customers, focus on a subset of customers who are most similar to your best customer segments. That’s where customer segmentation — and the research process outlined in this eBook — comes in.”
The eBook describes a step-by-step process of setting up a customer segmentation project, performing customer data analysis, executing data collection, conducting customer segment analysis and prioritization, and implementing the results into a company’s organizational strategy.
“Companies that properly manage the best current customer segmentation process will see that the impact it has on every part of their organization — sales, marketing, product development, customer service, etc. — is immense,” Zimmerman added. "Their businesses will have stronger customer focus and greater market clarity, allowing them to grow far more predictably and effectively."
OpenView’s eBooks support its mission of building great companies by providing expansion-stage companies with the operational support they need to succeed. The firm’s recent eBooks span a variety of topics, including marketing channel discovery, sales forecasts, competitive messaging, and operating reviews. To find out more, visit http://labs.openviewpartners.com/ebooks/.
About OpenView Labs
OpenView Labs is the strategic and operational consulting arm of OpenView Venture Partners, a global venture capital fund that invests in expansion-stage technology companies. The Labs team consults to the management of OpenView’s portfolio companies across an array of functional areas, including recruiting, go-to-market support, and research and analytics. Together with its network of senior advisors, the team supports OpenView’s portfolio companies on a range of initiatives ranging from methodology incubation and market research, to providing strategic coaching.
About OpenView Venture Partners
OpenView Venture Partners is an expansion-stage venture capital fund based in Boston that is focused on high-growth software, Internet, and technology-enabled companies. Through its staff of seasoned operating executives, who collectively bring several decades of technology and management experience to the firm, OpenView is able to help portfolio companies quickly optimize their product, go-to-market, and organizational and operational functions. Founded in 2006, the firm invests globally and has approximately $440 million in total capital under management.