Positive Web Design Redesign Site of Leading Home Improvements Firm

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The talented designers at Positive Web Design, sister company of SEO Positive, are pleased to announce the completion of a new site design for Apple Home Improvements.

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Keen to help the client increase their conversion rates, the designers concentrated on building a cleaner and more coherent layout

As one of the UK’s leading specialists in the supply and installation of conservatories, orangeries, doors and double glazing, Apple Home Improvements have a number of offices across the South West of England. In order to achieve their goal of higher search positions, the company contacted SEO Positive in late March 2012. Through comprehensive SEO and PPC campaigns, the search marketers at the Essex based agency were able to help improve their client’s rankings and provide them with greater presence throughout the web.

Pleased with the work carried out by the team at SEO Positive, the management at Apple Home Improvements enquired into their web design services. Following several consultations work began to take place creating a new and improved site for the company.

Keen to help the client increase their conversion rates, the designers concentrated on building a cleaner and more coherent layout, restructuring the top menu to improve user experience. The team also colour coded the different services available to make the site easier to follow and more visually appealing.

Lead web designer, Peter Andrease, explains the work that went into creating the new site.

“One of our key objections when designing the new site was to help Apple Home Improvements increase the amount of sales and enquiries into their services. In order to achieve this we added a quick quote form on every page”, explains Peter.

New content was also provided for the site by the copywriting team at SEO Positive.

Positive Web Design is a division of SEO Positive Limited. Based in Chelmsford, Essex, Positive Web Design is able to offer a wide range of web services to clients across the UK and beyond. This website design agency has extensive experience with clients from all industries and specialises in professional web design projects, so call their sales consultants today on 0800 088 6000 for more information or to obtain quotes.

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Ben Austin
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