"Amplifying the social buzz enables Top Gear to reach a bigger audience online and stimulate more conversation" - Jason Ford, President
Austin, Texas (PRWEB) October 25, 2012
Top Gear, the 10+ year BBC Television institution dedicated to all things automotive, will be deploying FeedMagnet’s social curation platform to increase engagement around Top Gear Live, the annual in-person performance and live car show at the NEC Center in Birmingham, UK.
FeedMagnet has been powering social media marketing initiatives for brands and corporations since 2009, and enables marketers and publishers to curate content from Twitter, Facebook, Instagram and other sources to present a relevant and cohesive story for fans.
“Top Gear is an iconic brand with consistent social buzz that peaks around their live events and special broadcasts,” FeedMagnet President and Founder Jason Ford said. “Amplifying that buzz with FeedMagnet will enable Top Gear Live to reach a bigger audience online and stimulate more conversation among viewers.”
Top Gear Live’s social hub will combine official social media sources from the show with keyword and hashtag searches for text and photos, to show the range of discussion about the event in a sensible way that invites response and sharing. In addition to the social hub, screen displays at the live event will encourage the audience to join the conversation from their mobile device.
View the Top Gear Live social hub here: http://topgearuk-live.feedmagnet.com/
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