New Pii Website Puts Faster, Friendlier Info at Your Fingertips

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New website for Progressive Impressions International is designed to give users one-click access to a wealth of marketing services, technologies, capabilities and expertise.

Progressive Impressions International (Pii) of Bloomington, IL, has launched its new corporate website, http://www.whateverittakes.com. The site is designed to give users one-click access to information about Pii’s experience and expertise in marketing and technology, as well as the company’s Web development and print production capabilities.

For current and prospective clients, the site offers:

  • Focus on core capabilities — Marketing technology (including our flagship Conductor product), direct marketing and operations optimization have dedicated portals that users access directly from the home page.
  • Easy navigation — Information about each core competency is presented in short, clearly written nuggets of text that focus on key aspects and benefits.
  • Streamlined user experience — From the home page, users can find the information they need quickly and easily. One click gives users access to core capabilities, additional services, contact information and more.
  • Compelling creative — Content is written in plain, jargon-free language that focuses on the “who, what, when, where and why,” while the fresh design is contemporary and easy on the eye.

“In this digital age, our website is a primary tool we use to communicate in the marketplace,” said Mike Simpson, Pii’s Vice President, Marketing. “Our new website is an informative, enjoyable and engaging experience that features not only our products and services but also reflects our identity and values as a company.”

Development of the site is ongoing. Plans for further enhancements include:

  • Creating client-protected areas of private content
  • Adding online tools for ordering postcards and other marketing materials
  • Adding new videos and more interactive content
  • Updating Pii’s corporate logo

For more information, visit http://www.whateverittakes.com.

About Pii:
Since 1993, Progressive Impressions International has been providing direct mail marketing with personalization for leading companies in Insurance, Financial Services, Pharmaceuticals and Health Care. As one of the largest full-service direct marketing solutions providers, Pii builds integrated solutions that bring together the best of data segmentation techniques, applied through various communication channels and made available to distributed sales forces via an easy-to-use Web-based tool called Conductor. Pii solutions help companies achieve maximum marketing ROI. Digital print with variable content and personalization is a core competency for Pii. In addition, Pii offers a full range of commercial and specialty printing services.

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