Sunrich Naturals’ SoL™ to Host Demonstration Program in East Coast Stop & Shop and Giant Stores

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75 Ahold supermarkets in the Northeast and Mid-Atlantic will serve up samples of the sunflower beverage on October 28

Sunrich Naturals' SoL Sunflower Beverage

SoL’s nutritional and functional aspects are of great interest to consumers right now, and the product fits well with the needs of shoppers looking for a nondairy beverage that everyone in the family can enjoy.

Sunrich Naturals today announced that 75 Stop & Shop and Giant Landover stores in New England, the New York metro area, Maryland, and Washington, DC area will conduct sampling demonstrations of SoL Sunflower Beverage to shoppers on Sunday, October 28, between 12 noon and 6 p.m. SoL, the brand’s delicious nondairy beverage made from Vitamin E and antioxidant-rich sunflower kernels, first arrived in the stores this summer. Shoppers will have the opportunity to enjoy the tastes of both Original and Unsweetened flavors.

“We’re very excited to work with Stop & Shop and Giant to share SoL with their shoppers and educate them about our product,” said Tina Nelson, vice president of Sales & Marketing, Consumer Products, SunOpta Grains & Foods Group. “The demonstration kits we’ve developed will arm the sampling teams with all the information they’ll need to answer questions about SoL, and discuss ways to include SoL as a healthier versatile ingredient in both sweet and savory preparations in food and beverages. SoL’s nutritional and functional aspects are of great interest to consumers right now, and the product fits well with the needs of shoppers looking for a nondairy beverage that everyone in the family can enjoy. We’ve found that when shoppers sample SoL, they are delighted with the light nutty taste and wholesome flavor of the beverage.”

The demonstration kits are part of a comprehensive marketing and merchandising program for retailers that Sunrich Naturals debuted last month at Expo East. The range of tools offered in the program is designed to support retailers with promotion plans that can be customized to their needs and their customers’ preferences. Other components include couponing, online promotions, and in-store promotions that generate consumer awareness and attract new and repeat customers.

SoL Refreshing Sunflower Beverage is a delicious addition to the functional beverage category that’s gaining increasing consumer interest and adoption. Made from non-GMO sunflower seeds grown on American family farms, SoL is naturally free of the eight most common food allergens, which include soy, dairy, wheat, and tree nuts. SoL also provides an excellent source of Vitamin E, Folic Acid, Calcium and Vitamin D. Each 8 oz. serving provides 50% of the recommended daily allowance for Vitamin E, 30% for Calcium, 25% for Vitamin D, and 20% for Folic Acid.

Available in shelf stable, aseptic 32 ounce Tetra Pak containers, SoL comes in three delicious flavors: Vanilla, Original, and Unsweetened. The manufacturer’s suggested retail price is $2.69 for 32 ounces.

To learn more about SoL, visit http://www.sunrich.com.

About Sunrich Naturals®
Sunrich Naturals, maker of SoL Refreshing Sunflower Beverage, has been working with American family farms to produce wholesome organic and natural foods for over 25 years. Sunrich Naturals believes that healthy, good food starts with a healthy, good Earth. This simple belief guides everything we do – how we work with farmers, handle and process our grains, and produce our natural and organic foods. Our products can be found in many fine supermarkets, natural food retailers, and health food stores nationwide.

Sunrich Naturals® is a brand of SunOpta Inc., a leader in natural and organic ingredients, raw materials and consumer products and the largest sunflower processor in the United States.

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Michelle Bauer
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