Thousands Create One-off T-shirts in Support of Children In Need

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Thousands of people are designing their own t-shirts to show their support for BBC Children In Need. The shirts, created by the team at http://www.streetshirts.co.uk, incorporate the visitor’s dream car in a fun, bright, and uplifting design allowing purchasers to immortalise their creation and promote the charity’s work.

It’s fantastic to see such a huge response. I love the fact that visitors are wearing their designs and publically showing their support for such a hard-working charity.

Thousands of people are designing their own t-shirts to show their support for BBC Children In Need. The shirts, created by the team at http://www.streetshirts.co.uk , incorporate the visitor’s dream car in a fun, bright, and uplifting design allowing purchasers to immortalise their creation and promote the charity’s work.

The site is Peugeot’s http://www.pudseysdreamwheels.co.uk, which lets visitors design their ‘dream wheels’ (based on the new Peugeot 208) and then order a selection of products or simply donate money.

The cars can be completely customised using 13 different categories of ‘car parts’, from caterpillar tracks to eyelashes and flowers. Visitors can choose colours, wraps, wheels, spoilers, and even personalise the number plates.

Managing Director of http://www.streetshirts.co.uk, Steve Winn commented: “It’s fantastic to see such a huge response. I love the fact that visitors are wearing their designs and publically showing their support for such a hard-working charity. We’re pleased to be helping Peugeot raise funds for BBC Children In Need. The products raise awareness and encourage others to show their support as well.”

25% of the purchase price of every item sold goes directly to BBC Children In Need.

Streetshirts is a creative platform that allows its customers to personalise clothing and other products and receive them the next day.

Streetshirts is helping Peugeot raise £500,000 for BBC Children in Need as merchandising partner for the Pudsey's Dream Wheels charity website.

Notes
Streetshirts
Streetshirts is a creative platform that allows its customers to personalise clothing and other products and receive them the next day.

Streetshirts has been established for 10 years and is growing at 50% pa. Streetshirts sells millions of pounds worth of t-shirts each year and is working to expand its offering into 40 new markets over the next 12 months. Streetshirts has already launched French, German and Spanish language sites and offer arguably the quickest custom t-shirt delivery on the web.

Children in Need
For up to date news on the 2012 BBC Children in Need campaign you can visit the website here: http://www.bbc.co.uk/pudsey
The charity’s vision is that every child in the UK has a safe, happy and secure childhood and the chance to reach their potential.

Peugeot
The French brand Peugeot is hoping to raise £500,000 through the creation of an exciting online game, where you can design you own 'dream wheels' and enter their competition to win a new Peugeot 208.

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Steve Winn

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