Nyack Marketing Association "Brands" Village with New Banners

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Nyack, NY has new banners in the business district to create a unified image and new tagline for the village: “Art and Soul On The Hudson.”

Nyack - Art and Soul on the Hudson

Nyack has a sharp new look these days – new sidewalks, benches and light poles as part of a streetscape renovation project recently completed. In a unique public/private partnership, local businesses, residents and non-profits cooperated to design a new branding and banner program for the Village.

Earlier this year, the Nyack Marketing Association, a business group created by representatives from the Chamber of Commerce of the Nyacks, the Art, Craft & Antiques Dealers Association (ACADA), the Friends of the Nyacks, the Nyack Library, and Nyack Hospital, formed a committee to "brand" the village for marketing purposes. In the Spring, designs and slogans were created and tested with multiple focus groups to solicit input from numerous village residents and business owners representing the many diverse interests in Nyack. This past Summer, a final design was selected for the new banner. Recently, the new banners were raised as part of the Nyack's new-look streetscape design.

"As the last step in our multi-year Streetscape project, the new banners complement the recently completed improvements to our downtown area," said Nyack Mayor Jen White. "Thanks to the business owners and concerned citizens for the countless hours they invested to make this possible."

"We're proud of what we created -- and just as proud that so many people invested time and effort in creating the new look for Nyack," says Art Clark, a business consultant and long time resident who helped coordinate the effort. "It was truly a community effort that reflects our strength as a village," he said.

"We are excited to have completed the first phase of this banner program just in time for the holiday season," said Paulette Ross, Nyack Marketing Association Chair. "It reminds visitors of a village where they can come to shop, dine, and enjoy a very special and unique place."

The banners, created by brand developer Tara Framer, showcase various unique aspects of the village, such as music, art, dining, shopping, and theatre. Each banner hangs from new lampposts on Main Street and existing poles on Broadway in Nyack.

The banners include Nyack's new tagline, "Art and Soul on the Hudson." The slogan was selected to convey the village's connection to the river and its long history of performing arts as well as being the boyhood home of the American realist painter, Edward Hopper.

About the Nyack Marketing Association
The Nyack Marketing Association (NMA) is a collaboration of civic, business and non-profit organizations that have come together for the common purpose of creating civic pride and increasing commerce for the Village of Nyack. The Association is made up of the Art, Craft & Antiques Dealers Association (ACADA), Chamber of Commerce of the Nyacks, and Friends of the Nyacks. The key mission of the Association is to create and promote a positive image of Nyack in order to attract more visitors and commerce along with creative, eclectic and innovative businesses. It aims to foster civic and business pride in Nyack by setting an example for all to follow and bridge the gap between the community, government, and businesses.

There are banner sponsorship and merchandising opportunities available for local business and civic groups. Contact the Nyack Marketing Association at 845-535-5046 or NyackMarketingAssociation(at)gmail(dot)com for more information.

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Meg Mayo
Nyack Marketing Association
(845) 535-5046
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