Outstanding Web Results by the Florida Aquarium and Bayshore Solutions Win an International Summit Marketing Effectiveness Award

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Interactive Marketing Agency, Bayshore Solutions, Wins Summit Marketing Effectiveness Award for Website Results Achieved for The Florida Aquarium

Interactive marketing agency, Bayshore Solutions, won a silver 2012 Summit Marketing Effectiveness Award for web aesthetics and functionality that drive results in The Florida Aquarium website. Results including 133% increase in product revenue, a 45% increase in web conversion rate and a decrease in cost per transaction of 45% document the business-results power of the Florida Aquarium website.

The Summit Marketing Effectiveness Award (Summit MEA) acknowledges the contribution of marketers to their business goals. The Summit MEA reinforces that the goal of marketing communications is to change, influence or reinforce a target audience's knowledge, attitudes, beliefs and actions. Using this premise as a basis for its judging criteria, the competition is considered a true arbiter of marketing communication effectiveness.

The Florida Aquarium and Bayshore Solutions partnered to develop a custom website to reflect The Florida Aquarium’s mission and brand while providing an intuitive, friendly interface to help users find exactly what they’re looking for.

“Distinguishing between creativity and effectiveness is a difficult task so winning a Summit MEA is a significant achievement,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The combination of experienced judges and our tough criteria ensures that only deserving submissions receive Summit MEA recognition.”

“Bayshore Solutions is honored to have The Florida Aquarium’s website results recognized by the Summit Marketing Effectiveness Awards,” said Bayshore Solutions’ President and CEO Kevin Hourigan. “We believe that a truly great web design drives measurable business results. Earning a Summit MEA is a very nice acknowledgement of our sole purpose for integrating art, technology and marketing expertise to our customers’ web presence: growing their business.”

To read more about the 2012 Summit Marketing Effectiveness Award, please visit: http://www.bayshoresolutions.com/portfolio-home/bayshore-solutions-awards/2012/2012-summit-marketing-effectiveness-award.aspx.

To view all of Bayshore Solutions’ awards, click: http://www.bayshoresolutions.com/portfolio-home/bayshore-solutions-awards.aspx.

About Bayshore Solutions
Interactive marketing agency Bayshore Solutions, offers award-winning capabilities in custom web design, website development, e-commerce and Internet marketing. Founded in 1996, the web site design company has delivered custom web applications and interactive marketing services throughout the USA and internationally. Headquartered in Tampa, the firm has a web development and Internet marketing delivery team located in its Denver, Colorado office and physical offices accessible to Orlando, Miami, Fort Lauderdale, Dade County and Broward County in Florida. Bayshore Solutions integrates technology and Internet marketing services to ensure measurable results for clients. For more information about Web site design and Internet marketing services visit http://www.BayshoreSolutions.com.


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