New York, NY (PRWEB) October 29, 2012
Garanimals has just released their new Fall 2012 advertising campaign, featuring a 30 second television spot and five print ads. The fun and playful theme is based on the importance of comfortable clothing for infants and toddlers.
The television spot was made in both English and Spanish, and shows a variety of happy children enjoying playtime and fun in their Garanimals. The tagline, “Comfort’s big when you’re little,” stresses the importance of comfort and soft, quality materials in kid’s clothing. The commercials can be seen on national cable and syndication, and at http://www.garanimals.com.
The print creative features a variety of copy focused on value and comfort, and follows in line with the saying, “Mom knows best.” The print advertisements can be found in publications such as Parents, Parenting, BabyTalk, and Ser Padres. The integrated advertising campaign is supported by a strong digital presence through the website, blog, and social media.
Established in 1972, Garanimals is best known for its matching animal clothing tag system for children. It is a division of Garan Incorporated, a subsidiary of Berkshire Hathaway. Headquartered in New York, Garan is one of the nation's leading manufacturers of apparel for children.