With effective multi-channel marketing, these smaller businesses have an opportunity to consistently compete with the big guns and stay profitable.
Anaheim, CA (PRWEB) October 29, 2012
Trumpia, the leading web-based solution provider for multi-channel marketing and messaging, is providing businesses with a detailed guide on how to prepare for a successful Small Business Saturday, a shopping holiday created by American Express that is dedicated to supporting small businesses nationwide.
The primary objective of Trumpia’s guide is to lay the groundwork for small businesses to implement high-impact campaigns in a few simple steps. The easy-to-follow guide emphasizes what this day means for small businesses looking to take advantage of the inherent traffic this shopping holiday generates. With the multi-channel marketing campaigns they create, they can drive even more traffic to their stores not only on Small Business Saturday, but for every day of the year.
The guide also includes marketing collateral, like signage and templated flyers, that can be customized to reflect their particular business.
“Small businesses have been pressured by major retailers and online businesses over the years. In response to this trend, Small Business Saturday was created and placed right between Black Friday and Cyber Monday, amidst the most potentially profitable time,” said Ken Rhie, CEO of Trumpia. “With effective multi-channel marketing, these smaller businesses have an opportunity to consistently compete with the big guns and stay profitable.”
Trumpia’s Small Business Saturday Guide is available for download here. For those businesses currently not using Trumpia’s service, there is a special promotion of 500 complimentary credits available when signing up for a free trial.
About Small Business Saturday®
Small Business Saturday is a day for everyone — from the business owners who create jobs to the customers who buy locally — to support small businesses that invigorate the economy and keep communities thriving. It began in 2010 when American Express founded Small Business Saturday to help small businesses get more exposure during one of the biggest shopping weekends of the year. Last year, over 100 million people came out to shop at independently-owned small businesses on the day. Now, in its third year, Small Business Saturday will be even bigger. American Express is offering free and easy-to-use tools to help small businesses get the most out of the day and tools for consumers to show their support. To learn more, visit http://smallbusinesssaturday.com/.
Trumpia is the leading web-based multi-channel marketing platform, committed to helping businesses grow and stay well-connected with their customer base. Trumpia integrates mobile text, email, social media, voice broadcast, and instant message to give businesses and organizations greater reach, greater responses, and greater results.
Trumpia also provides a White Label Reseller Program, Affiliate Program, and Developer API. Sales and support teams are available to serve customers seven days a week -- Monday through Friday, 6:00 am to 6:30 pm, and Saturday and Sunday, 8:00 am to 4:00 pm PST. For more information about Trumpia's All-In-One platform or API, visit http://www.trumpia.com, or call +1-888-707-3030.