Alterra Pest Control Sets National Record of 53,000 New Accounts; Now in Kansas City, Kansas

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A result of increasing bug populations, being in the right place at the right time, and sound business practices, Alterra sets new National record of 53,000 new customers in a single summer—astounding growth never before seen in the pest control industry.

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Alterra Pest Control

A result of increasing bug populations, being in the right place at the right time, and sound business tactics, Alterra Pest Control set a new National record of 53,000 new customers in a single summer—this is astounding growth never before seen in the pest control industry. Unseasonably warm weather this winter and spring invited unwanted visitors to Missouri this summer. Much to its dismay, Kansas City, MO saw sharp increases in household pests, especially in the form of spiders and silverfish.

Earlier this year, Alterra Pest Control began a rapid expansion across the nation opening 13 new markets with Kansas City, KS as one of them. They also set a goal to increase their customer base by 50,000 new accounts. As the weather conditions gave way to an especially buggy summer, Alterra was ready and waiting to serve households looking to eliminate the unwanted pests. And as the summer progressed, it soon became clear that Alterra would exceed their growth goals. An unprecedented 53,000 new customers were signed in a single summer; 2550 of them came from the Kansas City area.

Alterra Pest Control proved to be in the right place at the right time, but they were also prepared with a well thought out business plan to retain and sustain the growth of their customer base. Part of this plan included enhanced training and education of both the operational and sales teams of the company.

“This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service.” –Vess Pearson, President

As exciting as all this summer growth is, Alterra remains committed to their CEO’s definition of growth: better, not just bigger.

“Alterra’s goal for 2012 was to build a better company, not just a bigger one,” says CEO, David Royce, about his company’s rapid growth. “Alterra’s family environment and core values help to strengthen our team’s willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summer’s Alterra service team and the many long hard hours put in to make this extraordinary achievement possible.”

Alterra firmly maintains that it is their people who are important, both their employees and their customers.

“I attribute Alterra’s massive growth to each one of our employees diligently living by our 10 Core Values, which are the back bone of our culture,” says Royce about his staff and company culture. “In any business, you have to get the right people onboard to ensure long-term success.”

Knowing that a pest control company has the responsibility to serve the needs of its clients, Alterra is a progressive company that considers both its clients and the environment while providing pest control services. The short term growth of Alterra this summer has been staggering, but make no mistake, this company has great long term growth in its sights. To learn more about what makes Alterra great, go to Alterra’s website at

Alterra provides residential and commercial pest control services to over 400 cities nationwide (in 13 major markets). Alterra is accredited with the Better Business Bureau (BBB), and specializes in environmentally responsible pest control solutions. Alterra is also a proud partner of the United Nation’s Foundation “Nothing But Nets” which helps stop the spread of Malaria transmitted by mosquito bites. Alterra dedicates a portion of company profits annually to “Nothing But Nets” providing insecticide-treated bed nets to help save the lives of millions in underdeveloped countries.

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Derrick Royce
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