Alterra Pest Control Sets National Record of 53,000 New Accounts; Now in Dallas – Fort Worth Metropolitan Area

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Hot and humid summer gives way to increased bug population and sets the stage for phenomenal growth from Alterra Pest Control as they hit national record of 53,000 new customers signed on in a single summer— incredible growth for the pest control industry.

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Alterra Pest Control

Alterra Pest Control sets national record of 53,000 new customers signed on in a single summer—incredible growth for the pest control industry. As many predicted, the country’s unseasonably warm winter led to a sharp increase in unwanted pests. The hot and humid summer only added fuel to the fire, so to speak, with abnormal populations of spiders, wasps, roaches and fire ants. Jumping into the Texas market at the right time was a key component to Alterra’s astonishing growth.

Recognizing this summer’s potential for unusual amounts of household pests, Alterra Pest Control, a unique brand of environmentally responsible pest control, opened a new Alterra location in Carrollton, Texas, servicing the Dallas-Fort Worth metropolitan areas. Their projections paid off with the Dallas-Fort Worth area contributing approximately 4,400 new customers to the company’s staggering total of 53,000 new customers brought onboard in a single summer.

At the beginning of the year, Alterra Pest Control had set a specific goal of attracting 50,000 new customers in 2012. Opening a total of 13 new national locations in major U.S. markets, Alterra Pest Control has never made a secret of their growth-goals, but they were aiming for a specific kind of growth for their company: better, not just bigger.

“Alterra’s goal for 2012 was to build a better company, not just a bigger one,” says CEO, David Royce, about his company’s rapid growth. “Alterra’s family environment and core values help to strengthen our team’s willingness to WOW customers, promote referrals and feel part of something special on a daily basis. We give all the credit to this summer’s service team and the many long hard hours put in to make this extraordinary achievement possible.”

Alterra firmly maintains that it is their people who are important, both their employees and their customers.

“I attribute Alterra’s massive growth to each one of our employees diligently living by our 10 Core Values, which are the back bone of our culture,” says Royce about his staff and company culture.

Alterra couldn’t be more pleased with their unprecedented growth, but it remains very important to Alterra to be able to support their new customer base with progressive, environmentally responsible methods as well as to increase the quality of their customer’s lives with every Alterra interaction.

“This year we significantly fine-tuned our training programs for both the sales and operations teams. We have completely revamped our process manuals, training videos, and weekly technical trainings. We are also grateful to our Chief Customer Officer, Derrick Royce, for developing Alterra University, a wide variety of customized trainings to help improve overall customer service.” –Vess Pearson, President

With quality business practices firmly in place and the focus on improving their customers’ quality of life, Alterra Pest Control seems poised for even more growth and success. To find out more about Alterra’s core values and what makes Alterra great, go to Alterra’s website at

Alterra provides residential and commercial pest control services to over 400 cities nationwide (in 13 major markets). Alterra is accredited with the Better Business Bureau (BBB), and specializes in environmentally responsible pest control solutions. Alterra is also a proud partner of the United Nation’s Foundation “Nothing But Nets” which helps stop the spread of Malaria transmitted by mosquito bites. Alterra dedicates a portion of company profits annually to “Nothing But Nets” providing insecticide-treated bed nets to help save the lives of millions in underdeveloped countries.

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Derrick Royce
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