SOTL.com Promotes Former EA SPORTS Executive to Chief Marketing Officer

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Nashville, TN Based Technology Company Gains Expertise from Silicon Valley / Bay Area

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“SOTL.com not only creates newsworthy content, player polls and commentary, but we offer a unique look at the NFL players’ lifestyle and interests with a variety of blogs," says Transeth.

SOTL.com, a social media and officially licensed partner of NFL PLAYERS Inc., promotes former EA SPORTS executive Don Transeth to Chief Marketing Officer. SOTL.com, based in Nashville, TN, serves as "The Voice of the Players”™ with access to 4,000 current and former players for NFL news, lifestyle features, blogs and elite training classes.

Transeth is now in charge of SOTL.com’s product marketing, brand management, strategic sponsorships, partnership promotion, events and business development.

Transeth spent nearly 20 years with EA SPORTS as their VP of Sports Marketing and Brand Innovation before joining SOTL.com in 2011. He was responsible for EA SPORTS’ original brand vision and positioning, image, logo, marketing and advertising that positioned EA SPORTS as the number one sports video game brand in the world. EA SPORTS is known for games like Madden NFL Football, FIFA, NBA Live, NCAA, Nascar and Tiger Woods PGA TOUR Golf to name a few.

After 14 years with EA SPORTS, he was given the creative license to expand the brand. Transeth was the sole founder of EA SPORTS Films in 2001 that later became known for the player in-game delivery of the brand tagline of “It’s in the Game.” Transeth and his film team gained unprecedented access to athletes in various professional sports and that gave the fans a unique experience that hadn’t been offered before.

His passion for sports has transcended from EA SPORTS to SOTL.com and he says there is a lot of commonality between the two organizations as they both have a love of sports and they’re speaking to the same fan base.

“We share the same fans who love the Madden game,” says Transeth. “They are the fans that are reading our players lifestyle blogs, player polls and they’re engaged in the behind-the-scenes access that only SOTL.com can offer. They have a desire to get to know the players better and only SOTL.com can offer that type of access.”

Transeth admits he hopes to gain the same type of credibility and relationship with the fans for SOTL.COM that he did with EA SPORTS, which he also describes as a lifestyle brand.

“SOTL.com not only creates newsworthy content, player polls and commentary, but we offer a unique look at the NFL players’ lifestyle and interests with a variety of blogs like Cardinals Patrick Peterson’s blog about cars to Broncos Ryan Clady’s blog about food,” said Transeth. “We’re also excited to announce a new blog by Broncos wide receiver Eric Decker and his fiancé, singer/songwriter, Jessie James that will give fans a glimpse of this high profile couple.”

He is also pleased that SOTL.com has recently garnered national media attention with their NFL Player Polls, most recently polling players about their opinion on their health and safety risk due to this year’s NFL schedule of weekly Thursday Night Football games. 387 players weighed in on the topic with 63% agreeing that their safety is at risk with such a short turnaround time for a Thursday game.

Transeth is no stranger to sports, he played college football at Washington State University and is avid surfer. In fact, he had the only “surfing clause” in EA history that allowed him to come in late one day a week if the surf was good. In addition to EA SPORTS, he has vast marketing experience with companies such as the Philadelphia Eagles, Neiman Group, McCann-Erickson and J. Walter Thompson. Transeth grew up in the California Bay Area, graduated from Washington State University (WSU) with a BA in Communications and Northwestern University with a Masters in Journalism. He also serves as a board member of the WSU Foundation and consults with WSU’s Wine Science Center. Transeth is married, has two sons and enjoys sports, photography and travel.

More About School of the Legends / SOTL.com
SOTL.com was founded in 2009 and is an officially licensed partner of the NFL Players Association and serves as "The Voice of the Players”™ with access to 4,000 current and former players on the site. SOTL.com features weekly football and lifestyle blogs by dozens of NFL players and alumni, including Jerome Bettis, Barry Sanders, Patrick Peterson, Will Smith, Dwayne Bowe, Cliff Avril and others. SOTL.com is the player’s site where they comment directly on football news stories of the day and contribute to exclusive player polls that give fans their perspective on the league’s most important issues.

The sister site, SOTLTraining.com, is the largest online source for football training classes with the instructional video series “Legends in Training” that feature players such as Peyton Manning, Larry Fitzgerald and Tony Gonzalez to name a few as well as instruction from professional coaches and trainers. SOTL.com and SOTLTraining.com are officially licensed partners of NFL Players Inc.

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Tresa Halbrooks
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