Gaming Students from Media Design School Land Place on Playstation Project

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Media Design School teamed up with Sony Computer Entertainment New Zealand to offer game development students the chance of a lifetime and the result was nothing short of phenomenal.

Game Development students develop a level for PlayStationVita

Students get to work for PlayStation

...managed to bring a unique Kiwi flavour to each level.

Sony challenged students to develop a Kiwiana-themed level for the new LittleBigPlanet game on PlayStation®Vita. Up for grabs was the opportunity for the winning team to work on a project with PlayStation.

Working in teams, game development students developed levels using hardware supplied by Sony and presented their ideas to Director of Sales and Marketing at Sony Computer Entertainment David Hine and Senior Product Manager Krister Robinson.

The Sony team were so impressed by the students that they offered four students the opportunity to join the team to work alongside PlayStation on LittleBigPlanet activities. Martin Ponichtera, Ben Carnell, Matthew Bowen and Tian-Hua Chai also got the chance to appear on the U Live television show to demonstrate their levels.

“I was very impressed with the standard of entries for the Media Design School students. The enthusiasm and hard work they put in to creating their levels on LittleBigPlanet on the PlayStation®Vita was outstanding,” said David Hine, Director of Sales and Marketing at Sony Computer Entertainment.

“The creativity and artistry showed the students are developing strong game creation skills. They used a range of different functions to show what LittleBigPlanet can do on the PlayStation®Vita and managed to bring a unique Kiwi flavour to each level.”

In addition, the overall winning team of Ponichtera and Carnell scooped a PlayStation®Vita each along with a bundle of PlayStation games.

Media Design School is New Zealand’s most-awarded private tertiary institution for digital and creative technologies. The Auckland-based school offers degrees and diploma qualifications in 3D computer animation and visual effects, interactive gaming, graphic design, creative advertising, and digital media. Media Design School is part of Laureate International Universities, the world’s largest private university group with over 55 universities in 28 countries, including dedicated design schools in San Diego, California, and Santa Fe, New Mexico, USA; Berlin and Hamburg, Germany; and Milan, Italy. For more information, visit

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Rebecca Emery

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