New Bra Invention Helps Fight Cancer

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Inventor Teams Up With Long Tail Products to Launch Bra Organizer During Breast Cancer Awareness Month, Donate 1% of Sales to Save The Ta-Tas

Austin entrepreneurs Jacqueline Romanies and Bryan Daigle have teamed up to refine and produce Jacqueline’s invention, a patent pending hanger for bras, lingerie and swimwear which helps extend the life of the garments, and saves precious closet and drawer space. The “BraLadder™“ Hanger can be used with most plastic hangers or clotheslines to vertically dry and store bras and other intimates, extending the uniformity and life of straps, and preventing lumps and warps due to storing bras in drawers and cramped closets. After nine months of development and working with industrial designers and manufacturers, the team recently launched BraLadder on BraLadder.com and Amazon.com. 1% of sales of the product are donated to the “Save the Ta-Tas Foundation” benefitting breast cancer research.

Made of durable plastic with top and bottom hooks and vertical “rails,” the BraLadder Hanger can be used for drying, storage, and organization. Long Tail Products™, Mr. Daigle’s product development company, worked with industrial designers from around the globe to ensure the BraLadder was elegant, compact and functional. As a result, the hanger looks good enough to be hung anywhere in the house or dorm room, and portable enough to travel in a suitcase. The BraLadder comes with four rails that hold up to five bras, and can be extended by daisy chaining more rails to create a long “ladder” to dry and store more garments.

Priced at $14.95, the BraLadder is available immediately to consumers and retailers through BraLadder.com and Amazon.com.

The BraLadder prototypes have seen interest from multiple prospective retail partners and Direct Response companies.

About Long Tail Products:
Long Tail Products, an Austin, TX based product design and marketing firm, develops and manufactures high-quality products for Consumer and B2B markets. The firm’s product lines include: the Headset Buddy™ line of adapter products for business and call center applications, IP phone, telephone, handheld, and headset interoperability; the bottleBOSS™ line of unique and functional bottle openers; and Sunflower™, a silicone, BPA-free microwaveable omelet maker.

Long Tail’s current product portfolio spans more than 35 unique solutions which can be seen at the company’s web site: http://www.longtailproducts.com, or on their product web sites at http://www.theheadsetbuddy.com and http://www.bottleboss.com.

About Bryan Daigle:
Bryan Daigle graduated Summa Cum Laude from the University of Texas at Austin with a Bachelor of Science in Mechanical Engineering. In 2011, as Class President, Bryan received an MBA in Entrepreneurship from the highly esteemed Acton MBA program.

Bryan has founded four companies in the last five years. An entrepreneur at heart, he most recently created Long Tail Products (LTP), an innovative product development and online retail company that has launched several popular consumer product brands.

About Jacqueline Romanies:
Jacqueline Romanies is a Presidents List honors graduate of Texas Tech University with a Bachelors Degree in Communications, Minor in Dance, whom has recently been admitted as a Doctor of Chiropracty student. Jackie and her brother were recognized entrepreneurs in high school when they jointly developed a web based promotional products company.

Media Contact: Bryan Daigle, Long Tail Products, (512) 487-7730

Keywords: Breast Cancer Awareness, Bra Hanger, Consumer, Bra Organizer, Bra Storage, swimwear, lingerie, Ta-Ta, student, college, alumni, retail, Entrepreneur, inventor

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