Vincentric Announces Best Value in Canada Awards; Toyota Leads the Way

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The inaugural Vincentric Best Value in Canada Awards were announced earlier today with Toyota, Mercedes-Benz, and GMC winning awards for the best value automotive brands as a result of their individual vehicle performance. In addition to the three brand winners, manufacturers who won multiple awards were Volkswagen, Chevrolet, BMW, and Hyundai, among others. The Vincentric Best Value in Canada Awards were calculated using over 1,700 vehicle configurations in ten provinces plus the Northwest Territories.

The first annual Vincentric Best Value in Canada™ awards were announced today, with Toyota leading the pack, winning the brand award for passenger cars while also taking home awards for ten individual vehicles. Mercedes-Benz and GMC also performed well, winning the awards for best value luxury brand and best value truck brand respectively.

Among the Toyota winners were 5 hybrids, including the new Prius V which debuted this year. Mercedes-Benz earned its luxury brand award with 4 vehicles receiving the Vincentric award, while BMW was close on their heels with 3 award winners. The strength of the GMC Sierra Heavy Duty pickup was the key to its success in the truck segment. Other top performers were Kia, Hyundai, and Chevrolet, with two awards each while Volkswagen showed strength with 5 different diesels earning 2012 Best Value in Canada awards.

"Our awards take into account all costs involved with owning a vehicle, enabling consumers to understand automotive value and measure the impact that owning a specific vehicle will have on their financial situation," said David Wurster, President of Vincentric. "We are proud to provide consumers with the information they need to make informed automotive purchase decisions in Canada."

To determine the 2012 Vincentric Best Value in Canada awards, Vincentric analyzed over 1,700 vehicle configurations measuring cost-of-ownership using eight different cost factors: depreciation, fees & taxes, financing, fuel, insurance, maintenance, opportunity cost, and repairs. Using a statistical model, the company identified the Vincentric Best Value in Canada winners by measuring which vehicles had lower than expected ownership costs given their market segment and price. Each vehicle was evaluated in all nine provinces plus the Northwest Territories using a range of annual kilometer intervals and insurance profiles.

Further information regarding all of the winners of the Vincentric Best Value in Canada™ awards for the 2012 model year and the Vincentric methodology is available at


Vincentric provides data, knowledge, and insight to the automotive industry by identifying and applying the many aspects of automotive value. Vincentric data is used by organizations such as Yahoo! Autos, AOL,, Chevrolet, Toyota, BMW, Mercedes-Benz,, Business Fleet Magazine, Volvo, NADA Guides, The, and as a means of providing automotive insight to their clientele. Vincentric, LLC is a privately held automotive data compilation and analysis firm headquartered in Bingham Farms, Michigan.

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