Dallas, TX (PRWEB) October 29, 2012
Today, at the Engagement & Experience Expo, Jen Millard of Truaxis, a MasterCard company, will speak on a panel entitled “Achieving Alchemy: Converting Customers to Your Gold Status.” Jen will discuss how big data can be used to gain a better understanding of customers and create customized relationships to keep them engaged. She will draw examples from Truaxis’ award-winning StatementRewards technology, which provides transaction-enabled services such as personalized merchant discounts to bank cardholders directly within their online bank statements and mobile devices.
This panel also includes:
- Rick Chambers, Vice President of Customer Intelligence and Analytics, Zale Corporation
- Mu Hu, President and CEO, Revenue Insights Corp
The 2nd annual Engagement & Experience Expo is a forum to openly discuss customer, brand and channel challenges and solutions. This Expo takes place October 28-30 at the Hyatt Regency in Dallas, Texas.
Jen Millard is the Chief Revenue Officer of Truaxis, a MasterCard company and provider of tailored, in-statement rewards and other data-driven personalization services. Jen has decades of experience as a retail operations executive, specializing in using innovations and technologies to improve customer experience. Jen serves on multiple retail and consumer products board of directors and also holds a seat on the Board of Governors to the University of North Texas Retail Merchandising School.
Truaxis, a MasterCard company, is working with the country’s leading financial institutions and merchants to deliver the market’s most comprehensive data-driven personalized services platform.
Truaxis’ StatementRewards platform leverages sophisticated analytics and matching capabilities to deliver a broad spectrum of data-driven services, including in-statement loyalty rewards that transform the relationships between banks and merchants, help better serve their customers and build brand loyalty. StatementRewards uses secure collaborative filtering and curation technology to generate in real time a personalized set of merchant offers for each user that are timely and relevant. The Truaxis platform also powers other rich features like a unified loyalty card, social benchmarking spend comparisons, and mobile and social rewards. In addition to these features, the Profitability Analytics module allows financial institutions to optimize their customer relationships by showing them the potential profitability of customers and creating relevant cross-sell campaigns to drive revenue.
Truaxis is also the creator of BillShrink.com, a free consumer site that has helped millions of Americans find potential savings of more than $1 billion by delivering personalized money-saving recommendations on their most common household bills.
For more information, please visit http://www.truaxis.com.