Christian has the right combination of leadership and experience to guide Naked® into new areas of growth. He has a proven track record developing fashion labels and increasing sales.
Vancouver, BC (PRWEB) October 29, 2012
Naked Brand Group Inc. (“Naked” or the “Company”) (OTCQB:NAKD) today announced that Christian Wicks has joined the Company’s advisory board and has been appointed Senior Sales Advisor. This is the second advisory appointment Naked® has announced this month. On October 9th, FUBU clothing founder and ABC Shark Tank star, Daymond John, joined Naked® along with his marketing firm, Shark Branding, as advisors to the Company.
The addition of Mr. Wicks adds another industry veteran to the team who has more than 15 years of experience in strategic business development, licensing, apparel sales and marketing. In this role, Mr. Wicks will be responsible for all facets of business development including expansion and acquisition of new business, sales operations, licensing agreements and marketing throughout North America.
Mr. Wicks’ recent experience includes five years as president of Defiance USA where he was instrumental in overseeing production and development of English Laundry, Fender Clothing, John Lennon Collection, Jimi Hendrix Collection and The Scott Weiland Collection lines.
Commenting on Mr. Wick’s appointment, Joel Primus, CEO of Naked® said, “Christian has the right combination of leadership and experience to guide Naked® into new areas of growth. He has a proven track record developing fashion labels and increasing sales. His relationships will help the Company grow its large wholesale and department store accounts as we expand our line of luxury innerwear throughout North America.”
Christian Wicks, Senior Sales Advisor adds, “I am extremely excited to have the opportunity to join the Naked® team. Naked’s brand of premium innerwear has already been embraced by consumers and retail stores nationwide. It has the potential to be a truly global brand and I look forward to working with this brand as they re-shape the underwear market.”
About Naked Brand Group, Inc.
Naked® is one of the world’s most luxurious and environmentally conscious underwear brands. Each smooth and light-weight garment seamlessly forms to your body making you feel like you’re wearing nothing at all. Naked® underwear and undershirts are sold in over 114 locations across North America including Nordstrom, Holt Renfrew, Boys’co, Kitson and Freshpair.com. Naked® has been featured on Entertainment Tonight (ET) Canada and on The Dragons' Den.
Naked® was founded by entrepreneur Joel Primus. Naked® underwear was launched in Canada’s finest retailer, Holt Renfrew, with a seamless line of microfiber underwear in the fall of 2010 and has since shipped underwear to some of the finest men’s stores in North America. This fall, the Company launches into an auto replenishment relationship with Nordstrom in many of its best doors.
All of Naked’s garments are constructed with European fine fabrics and are made with some of the highest environmental standards in the world, including blue sign certified fabric for the Company’s microfiber line. A socially conscious company, Naked® donates a portion of its sales each year to the Project World Citizen Society, in addition to local charity fundraisers. Naked’s products have been reviewed by guyunderwearblog.com as being in the top 1% in the world in terms of quality.
Naked® has achieved constant annual growth, and is working to establish itself as the leading underwear brand in the world for men and women. The Company has built an advisory team that includes Daymond John, founder of FUBU clothing and a Shark on ABC’s Shark Tank.
This press release contains “forward-looking statements” that involve risks, uncertainties and assumptions, such as statements regarding opportunities the Company expects may result as a result of its relationship with Christian Wicks. In many cases, you can identify forward-looking statements by terms such as “may,” “will,” “should,” “expects,” “plans,” “anticipates,” “outlook,” “believes,” “intends,” “estimates,” “predicts,” “potential” or the negative of these terms or other comparable terminology. These forward-looking statements are based on management’s current expectations but they involve a number of risks and uncertainties. Actual results and the timing of events could differ materially from those anticipated in the forward-looking statements as a result of risks and uncertainties, which include, without limitation: an economic downturn or economic uncertainty in the Company’s key markets; the Company’s inability to effectively manage the growth and the increased complexity of its business as a result of the Closing; the company’s highly competitive market and increasing competition; the Company’s inability to deliver its products to the market and to meet customer expectations due to problems with its distribution system; the Company’s failure to maintain the value and reputation of its brand; and other risk factors detailed in the Company’s public filings. You are urged to consider these factors carefully in evaluating the forward-looking statements contained herein and are cautioned not to place undue reliance on such forward-looking statements, which are qualified in their entirety by these cautionary statements. The forward-looking statements made herein speak only as of the date of this press release and, except as required by applicable laws, the Company undertakes no obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.