There really is nothing more powerful than a customer endorsement
Bend, OR (PRWEB) October 29, 2012
Fotabulous Media, a division of Photo Wonder USA, is a Bend, Oregon based marketing group helping companies create integrated branding and advertising solutions for social media. The start up offers a unique photo sharing service that increases fan engagement through brand ambassador promotions. This is accomplished by transforming photos into graphic art treatments that creatively represents a brand, product, or event. Fans can then share their "brand avatar" and help create social media engagement that is creative, cost effective, and interactive.
"There really is nothing more powerful than a customer endorsement" says Andrew Cooper, head of marketing "We're taking it to the next level by making the fans part of the experience and allow them to share in your success. It also gives you as a business owner the ability to see who your real fans are."
The group launched a service earlier this year creating caricatures for Facebook cover photos. After receiving numerous requests from businesses for art treatments that showcased their products they decided to take it a step further. After a few successful test runs with some local companies the concept seemed very viable and appeared as a creative strategy for social media advertising.
Noelle Fredland, Marketing Director, The Old Mill District, Bend, Oregon has this to say about Fotabulous, "We had the great pleasure of working with Fotabulous Media on a big annual event we produce every August called the Bend Brewfest. Now in its ninth year, we were actively seeking to engage attendees and the community through social media in raising awareness of the growth and scope of the event. Utilizing their custom caricature technology, we received some great attention in a really engaging and unique way. We look forward to working with Fotabulous Media again for next year's festival."
Fotabulous Media is merging together the concept of photo sharing, brand ambassadors, and word of mouth promotion into one promotional package. It works for promoting an event where the company is offering a free avatar to help spread the word. Current fans see the post on a Facebook page and submit their photo. This is done directly through a Facebook app or custom landing page. Once the image is completed, it is posted on their new feed showing it off to their friends. Friends who are currently non fans like it and also want to get one of their own. The viral effect can spread pretty quickly and one image can create a lot of traction."
Campaigns can cost anywhere from $1500-$5,000 depending on the type of artwork required, number of photo submissions, and promotional requirements. Fotabulous Media will create any type of art treatment, graphic, or effect that fits within a company’s branding strategy. From a simple cut out placed on a background or full on vector graphics, Fotabulous Media can accommodate any request. Brands pay athletes and celebrities millions of dollars a year to endorse their products. Fotabulous Media is offering an affordable solution given the value it provides. Have your customers become a part of your brand.