Successful online businesses don’t just happen. They’re designed, developed, and nurtured with the audience in mind.
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Toronto, ON (PRWEB) October 29, 2012
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-size business-to-consumer companies, stresses the importance of social media in online marketing, releasing a list of the most common Facebook marketing mistakes to avoid.
“With over one billion monthly users, Facebook is the most important social media outlet on the Internet,” says Wayne Smith, Sales Manager at Numero Uno Web Solutions. “Further, 77% of Business-2-Consumer companies and 43% of Business-2-Business companies acquire customers from Facebook. With one in every seven people connected, Facebook has become one of the most important marketing tools for businesses.”
According to Smith, because Facebook is a powerful networking tool, it’s important that business owners know how to navigate the social media universe. It may be easy to set up a business page, says the Numero Uno Web Solutions Sales Manager, but it’s also easy to stumble coming out of the starting gate. “You only get one chance for your business to make a first impression, and with Facebook, the entire world is just one mouse click away,” points out Smith.
To help businesses attract, maintain, and develop qualified Facebook fans, Numero Uno Web Solutions has released a list of these common mistakes.
According to Numero Uno Web Solutions, one of these mistakes is not filling out one’s Facebook Brand Page entirely. The Brand Page should include everything a business’ customers need at their fingertips: business hours, address, photos, location, updates.
Using a cover photo that is prohibited is another common mistake pointed out by Numero Uno Web Solutions. The cover photo is the first thing customers notice when they come to a Facebook page. Numero Uno advises that Facebook cover photos cannot include price, purchase information, discounts, or contact information. “A business’ brand cover photo is like a billboard,” says Smith, “Use an image that encapsulates your brand. And remember to refresh the picture often.”
Numero Uno Web Solutions also states that overposting is a common mistake. Facebook recommends that businesses start out with one or two posts per week to see what works. That doesn’t mean a business person can’t use their site every day, says Smith. He advises that business owners or managers “like” and respond to comments as easy ways to connect with people, encouraging them to come back and connect.
Smith adds, “Successful online businesses don’t just happen. They’re designed, developed, and nurtured with the audience in mind. Numero Uno Web Solutions understands the impact social media can have on developing a company’s brand. We also know that if one wants their business to stand out and thrive in a competitive environment like Facebook, one needs to develop a strategic marketing plan; one that steers the business in the right direction and helps it avoid unforeseen pitfalls. Numero Uno Web Solutions has the experience and expertise to make that happen.”
To learn more about Numero Uno Web Solutions, visit the company’s web site at http://www.numerounoweb.com.
NumeroUno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on NumeroUno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://www.numerounoweb.com.