In consulting with new Auto ID clients, we’ve observed that many of them are using data that has been obtained from State DMVs. Many of these marketers do not realize that the data they are using is not permissible for marketing purposes.
Springfield, VA (PRWEB) October 31, 2012
Relevate® announced today that its Auto ID database has been enhanced with modeled data indicating intent to purchase a new vehicle, increasing marketing opportunities for those in the automotive industry. Since 2009, Auto ID has been a leading source of auto leads.
Auto ID contains ownership information, including the VIN -- a unique serial number that contains the make, model and year of the vehicle -- on over 176 million U.S. car and truck owners. This information is valuable to new and used vehicle dealers, service centers, the automotive aftermarket, and auto insurers. Relevate’s Auto ID auto leads are multi-sourced from verified consumer transactions, and the data is fully compliant with privacy laws.
“Now, in addition to knowing the make, model and year of the vehicle an individual owns, marketers can access new selects showing intent to buy a vehicle and whether the intent is to purchase a new or used vehicle,” said Scott Johnson, vice president data solutions. “This data is especially valuable to automotive dealerships and insurers who can reach out to current customers as well as prospects at the time a new purchase decision is under consideration.”
Access to accurate and legal auto data has been difficult to obtain since the inception of the Driver Privacy Protection Act and subsequent Shelby Amendment. Auto ID solves this problem for automotive marketers. Johnson noted, “In consulting with new Auto ID clients, we’ve observed that many of them are using data that has been obtained from State Department of Motor Vehicles. Many of these marketers do not realize that the data they are using is not permissible for marketing purposes. Relevate has committed to build and add new features to Auto ID so that all marketers can access a reliable and responsive data source for their marketing campaigns.”
Relevate, with its headquarters in Springfield, Virginia, is a data insight and management company that combines the power of analytics and quality data assets to deliver a comprehensive range of marketing intelligence and digitally driven marketing solutions. Over 1,500 companies work with Relevate to improve their ROI and build leading-edge marketing solutions. For more information, call (800) 523-7346, or visit http://www.relevategroup.com.