Designed by Kids, Built by Volunteers: Washington Redskins, Wells Fargo, Foundation, Dash and Kaboom! To Build Playground in One Day for Children

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Partners and District Alliance for Safe Housing Build Playground for Children

Media interested in covering this event must RSVP in advance to Carolyn Franco at 202-462-3274 x105 or no later than 5:00pm on Friday, Oct. 26, 2012.

WHAT:        More than 200 volunteers from the Washington Redskins, Wells Fargo, the Foundation, the District Alliance for Safe Children (DASH), organizers from KaBOOM! and residents of the Washington D.C. community will join forces on Saturday, Nov. 3 to build a new playground at a DASH housing complex. The new playground’s design is based on drawings created by children who participated in a Design Day event in September.    

WHY:    Today’s kids spend less time playing outside than any previous generation in part because only 1-in-5 children live within walking distance of a park or playground. This play deficit is having profound consequences for kids physically, socially and cognitively. Children need a place to play every day in order to be active and healthy, something KaBOOM! has been committed to since 1996.

    DASH provides long term safe housing for families and children who are survivors of domestic violence. The children currently living in this DASH housing complex do not have a safe playground to enjoy within walking distance.

    The playground is the first built by KaBOOM!, the Washington Redskins, Wells Fargo and the Foundation and is one of more than 150 playground builds KaBOOM! will lead across the country in 2012 in an effort to fulfill its vision of a great place to play within walking distance of every child in America.

WHEN:    Saturday, November 3
    8:30 a.m. to 9:00 a.m.    Kick off ceremony and volunteer deployment
    11:00 a.m. to 1:00 p.m.     Best viewing of playground construction
    1:00 p.m. to 2:30 p.m.    Final construction phase and adjustments
    2:30 p.m. to 3:00 p.m.    Ribbon-cutting ceremony to dedicate new play area
    (Note: all times approximate)

WHERE:    District Alliance for Safe Housing
    (Media must contact Carolyn Franco in advance to obtain event location)

WHO:    Hundreds of volunteers from the community

VISUALS:    Before and after shots of the site
    Volunteers assembling brightly colored playground equipment
    Volunteers moving 32,400 square feet of safety surfacing by hand
Ribbon-cutting ceremony to dedicate the playground

District Alliance for Safe Housing (DASH)
DASH is an innovator in providing access to safe housing and services for survivors of domestic and sexual violence and their families as they rebuild their lives on their own terms. We seek to strengthen and expand the local safety net for survivors by providing high quality, voluntary services that are responsive to their individual needs and by engaging lawmakers, community members, service providers, and survivors in the movement to make safe housing more accessible in the short-term and less necessary in the long-term. DASH has been recognized locally and nationally for their innovative model of safe housing for survivors.

Washington Redskins Charitable Foundation
The Washington Redskins Charitable Foundation, the non-profit philanthropic arm of the team, combines the influence and popularity of the Washington Redskins with the resources and assets of area corporations. Founded by owner Daniel M. Snyder, the Charitable Foundation is guided by its Leadership Council that consists of CEOs who help shape and define the philanthropic efforts of the Redskins to achieve a measurable impact on youth development in the areas of education, community outreach and health and wellness. Visit and click on Community for more information.

Washington Redskins
Headquartered at Redskins Park in Ashburn, Virginia, and owned by Daniel Snyder, the historic Washington Redskins Football Club has won five World Championship titles including the 1937 and 1942 National Football League Championship games, as well as Super Bowls XVII, XXII and XXVI. Founded in 1932 as the Boston Braves in Massachusetts, the team changed its name to the Redskins in 1933 and relocated to Washington, D.C., in 1937. Since then, the team has become one of the most recognizable professional sports franchises in history, featuring three Hall of Fame coaches, 19 members of the Pro Football Hall of Fame (with seven others who also were Redskins) and becoming the first team in the NFL with an official marching band and fight song, "Hail to the Redskins." The Redskins have been owned by Dan Snyder since 1999, and beginning in 1997, began playing their home games at FedExField in Landover, Md.

Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.4 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (, and has offices in more than 35 countries to support the bank’s customers who conduct business in the global economy. With more than 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune’s 2012 rankings of America’s largest corporations. Wells Fargo’s vision is to satisfy all our customers’ financial needs and help them succeed financially. Foundation
The Foundation is based on a simple idea: Leverage's people, technology and resources to build collective knowledge and enable action to improve communities throughout the world. We call our integrated philanthropic approach the 1/1/1 model.

KaBOOM! is the national non-profit dedicated to saving play. Children today spend less time playing outdoors than any previous generation, a fact that is having disastrous consequences on their health, achievement levels, and overall well-being. To fight this play deficit, social entrepreneur Darell Hammond founded non-profit KaBOOM! in 1996 in Washington, D.C. with a vision of creating a great place to play within walking distance of every child in America. Since then, KaBOOM! has mapped over 90,000 places to play, built more than 2,100 playgrounds, and successfully advocated for play policies in hundreds of cities across the country. KaBOOM! also provides communities with online tools to self-organize and take action to support play on both a local and national level. Hammond chronicles the founding of the organization and the importance of the cause of play in his The New York Times Best Seller KaBOOM!: A Movement to Save Play, now out in paperback. The book details how businesses and communities can work together to save play for children across the country. All author proceeds support KaBOOM!. Headquartered in Washington, D.C., KaBOOM! also has offices in Chicago and San Mateo, Calif. For more information, visit

# # #

DASH : Peg Hacskaylo, 202-462-3274 x110, phacskaylo (at) dashdc (dot) org
Redskins Corporate Communications : Angela Alfano, 703-447-5629, alfanoa (at) redskins (dot) com
Wells Fargo: Michael McCoy, 202-303-3029, michael.mccoy (at) wellsfargo (dot) com Jamie Olsen, 415-882-2849, Jamie.Olsen (at) salesforce (dot) com or Judy Levine, 415-836-6517, judy.levine (at) salesforce (dot) com
KaBOOM!: Mike Vietti, 785-320-2137, mvietti (at) kaboom (dot) org

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Peg Hacskaylo
202-462-3274 110
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