Demand for Niche Sportswear Increases after the Olympics

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Team Colours, the UK’s online supplier of personalised sports and leisurewear are reporting increased demand for branded niche sportswear.

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It’s great to see so much interest being taken in different sports

Since 2000, Team Colours have been providing branded kit for sports teams and had anticipated some incremental sales growth during and shortly after the Olympic Games. However they are reporting a massive surge in demand for branded sportswear, in particular for less familiar, or traditionally less popular sports.

Inspiring performances by female athletes have been credited for increasing the numbers of women taking up cycling and swimming, but more broadly speaking, rowing, Taekwondo, archery and badminton have become more popular with players of all ages. However new customers are not only buying sports, but complementary kit as well. Tracksuits by Team Colours are proving hugely popular as players seek out clothing that can be personalised to demonstrate their affiliation to a sport or club as they make their way to or from it. One of the biggest sellers has been bespoke custom hoodies which are suitable for almost all sports participants.

A spokesperson for Team Colours said “It’s great to see so much interest being taken in different sports. I can see how some retailers might have been caught off guard by the demand, but this is what we do so we’ve been stocking all sorts of sportswear for a while now.”

By providing personalised, bespoke kit, Team Colours look set to continue sustained growth while high street retailers like JJB Sports who offer generic labelled goods go into administration. High street spending has fallen across all sectors, yet according to research carried out this summer by market reviewers, Interactive Media in Retail Group (IMRG), online spending continues to grow year on year with online shoppers spending “17% more than the same time last year”.

By hosting their entire service online, Team Colours look set to reap double rewards, both by offering a bespoke, personalising service, and one which is comprehensive and user friendly for online shoppers.

To find about more about Team Colours visit:

Team Colours is an ambitious, online sports and leisurewear manufacturer based in Stanstead Abbotts, Hertfordshire. The company was founded in 2000 by Stanley and Rosemary Carter as a producer of netball dresses for teams in the UK; their range now extends to a wide selection of popular and niche sports and leisurewear including custom tracksuits, polo shirts, hoodies and bags. They also stock various clothing ranges including schoolwear and workwear items.

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Matt Grech
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