Some of the ecommerce sites that we’re working on have seen an increase in clicks by over 176% since the integration of paid only search results on the Google Shopping tab
(PRWEB) October 30, 2012
In the Google earnings call last week Google shared that they believed the paid product listings in Google Shopping has got them closer to showing intent based search results. Samuel Junghenn founder of Digital Marketing Agency Think Big Online says that ecommerce providers are seeing a direct click impact from the latest changes.
“Some of the ecommerce sites that we’re working on have seen an increase in clicks by over 176% since the integration of paid only search results on the Google Shopping tab. This is significant and is resulting in more sales for the customers.” Said Mr Junghenn.
According to Chief Business Officer Nikesh Arora the company is listing more than a billion products from over 10,000 merchants at the moment. Here’s what he had to say according to Search Engine Land:
“We believe being able to do product listing ads gets us closer to intent because if somebody types a Nikon D800 then we know they are looking to buy or looking to get more information about a specific product. And the fact that we can show them reviews, pictures and pricing information gets us closer to action. “ Said Mr Arora
“And we believe in the medium term that’s going to create more monetization and a better monetization for us as opposed to having just 10 blue links of ads that would send them to other websites. So I think that’s going to have a good impact in the medium term, I don’t think I’m going to comment whether that has an impact [on Google's financials] in Q4 or not.” Said Mr Arora
If you’d like to see how your business can benefit from Google Shopping you can contact Samuel Junghenn here: http://www.thinkbigonline.com