LogiXML’s Customer Interactive Medica Earns “Cool Vendor” Designation in Recent Life Sciences Report

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LogiXML Eases the Company’s Development Workload and Enables Them to Better Serve Their Customers

Companies that choose LogiXML quickly discover our technology’s tremendous versatility, and often extend it to solve multiple problems across their business - far beyond their original intent.

LogiXML, the pioneer of web-based business intelligence (BI) software, today announced that Interactive Medica, a provider of SaaS applications to the life sciences industry, embedded Logi Info into its applications, improving its analytics capabilities, enhancing user experience, and reducing software development time. LogiXML believes its implementation of Embedded BI helped Interactive Medica earn its inclusion on the list of "Cool Vendors" in the Cool Vendors in Life Sciences 2012 report published by Gartner, Inc.*

“Seeing our customers honored for their achievements and knowing that we played a key role in helping them provide their customers with the best solutions possible is rewarding,” said Brett Jackson, CEO, LogiXML. “Companies such as Interactive Media that choose LogiXML quickly discover our technology’s tremendous versatility, and often extend it to solve multiple problems across their business - far beyond their original intent.”

Interactive Medica is used by life sciences companies to effectively manage their sales and marketing resources and collaborate with healthcare providers to maximize sales. Their applications generate large amounts of data, resulting in great potential for extensive statistical analysis. However, analytics software development is not part of Interactive Medica’s core business, so they sought a technology they could integrate that also allowed for the same look and feel as their existing products.

“Most players in the analytics market would not have been easy to integrate into our products. LogiXML is a different kind of player, however,” said Wiard Hidding, director strategic projects and product owner, Interactive Medica. “Logi Info’s architecture is highly embeddable, and it is database independent, allowing our customers to connect to any data source they wish. Logi Info’s pre-built components saved us lots of development time, and the integration was seamless for users of our products.”

Using Logi Info, Interactive Medica created dashboards that display a variety of visualizations and include drill down and through capabilities, as well as pop-ups to display details. Radio buttons enable users to select from parameters such as products or time frames. Bubble charts show product growth versus market share trending for competition, and heat maps display market sales versus growth by territory. The Interactive Medica application sends parameters to the Logi Info reports based on user profile, resulting in dynamic display of various data. A new feedback feature also enables users to leave comments on any report for other users to reference.

“We’re very impressed with the look and feel. The experience gives real value to our customers and the feedback has been very good. People say the data visualizations are the best they have seen and we are ahead of our competitors,” stated Matt Callaghan, director of product strategy, Interactive Medica.

Additionally, Logi Info’s bi-directional write-back capabilities allow users of Interactive Medica’s applications to modify data from within the product. This feature is often used in their Territory Planner tool which helps sales organizations analyze how to optimize territory allocation, an important task that Interactive Medica’s customers often do. This new feature saves their customers money since no longer have to outsource territory analysis.

Territories are displayed on a Google Map along with various layers users can select to help define market potential, such as number of hospitals, key practices, company market share, and home address of reps, each with its own color. Users can simply click in order to reallocate an area to another sales territory and the application automatically runs processes to manage this change to the data. Sales targets can also be set within the report.

“Geographical maps are an important visualization in the life sciences and pharmaceutical fields. We’d previously done some work with Google Maps, but found the overall process to be difficult. Logi Info integrated Google Maps very well, however,” said Hidding.

In 2012, LogiXML was positioned in the Gartner Magic Quadrant for Business Intelligence Platforms**, where it was recognized for its “ability to execute” and “completeness of vision.”

*Gartner, Inc., Cool Vendors for Life Sciences 2012, Dale Hagemeyer, et al, April 30, 2012; **Magic Quadrant for Business Intelligence Platforms, John Hagerty, et al, February 6, 2012.

About the Magic Quadrant and Cool Vendor
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About LogiXML
Founded in 2000, LogiXML provides businesses the fastest and easiest way to deliver business analytics, dashboards, and reports to a broad range of users, as well as to embed them into existing applications – all for a fraction of the cost of other solutions. Unlike traditional Business Intelligence platforms that are complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, deploy, and adapt BI applications that serve any number of users on any platform ─ all without extensive development or professional services. LogiXML is headquartered in McLean, Virginia, with sales and support offices in the UK and Europe. The company is a private, venture-backed firm with investments from GroTech Ventures, Updata Partners, and Summit Partners.

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