Preston Kelly Hires Tom Schooley as Vice President, Digital Director

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Northeast Minneapolis advertising agency Preston Kelly brings in top talent to lead digital efforts.

“Preston Kelly has always made seamless digital integration a priority. Tom’s experience and knowledge will give our clients the confidence to keep pushing and testing ahead of the digital curve.” - Chuck Kelly

Tom Schooley has joined Preston Kelly as Vice President, Digital Director. Schooley’s melting pot of digital experience in the agency, consultancy and corporate worlds makes him a unique leadership asset for Preston Kelly.

Schooley was most recently at Honeywell where he had the overall digital responsibility for the ecommerce channel for one of Honeywell's largest business groups. While at Honeywell, he was responsible for the launch of a global ecommerce website. The site is not only designed to handle hundreds of millions in annual sales, but built to deliver a personalized user experience.

“Tom’s experience and expertise is exactly what we need to fill this leadership position,” according to Chuck Kelly, Preston Kelly president. “This position requires a strategic digital thinker and implementer like Tom. He understands and knows how to leverage the latest digital technology and he knows how to solve real business and marketing problems. And he does it without all the tech clichés.”

Schooley honed his skills at Best Buy, Andersen Windows, Periscope and as co-owner of the digital consultancy, Pilcrow Partners. His talents include strategy and planning, paid media, analytics, SEO, integrated marketing (on and offline), direct marketing, information architecture, ecommerce, social media, technology/data management, and project management. Tom is a team builder and believes there is nothing more powerful than a collaborative and passionate group sharing the same vision.

“Tom’s hands-on entrepreneurial background will benefit all of our clients,” Kelly said. “Preston Kelly has always made seamless digital integration a priority. Tom’s experience and knowledge will give our clients the confidence to keep pushing and testing ahead of the digital curve.”
Recent additions to Preston Kelly’s digital portfolio include apps for HealthPartners’s yumPower healthy eating initiative, a guided city tour for Meet Minneapolis, ecommerce and digital marketing for virtuwell, HealthPartners’ innovative 24/7 online clinic, and an award winning new website for Regions Hospital.

About Preston Kelly
Preston Kelly is a full-service, independent agency that creates Iconic Ideas for its clients across the financial services, healthcare, insurance, restaurant, consumer packaged goods, outdoor recreation, retail and gaming categories. In addition to being selected as Advertising Age’s Midwest Small Agency of the Year in 2010, Preston Kelly won top honors in the national 2012 Effie Awards, its third such award in the past five years. The agency also earned recognition for Integrated Campaign of the Year in the 2010 Radio Mercury Awards. Preston Kelly is a member of Worldwide Partners, the world’s largest network of independent marketing and communications firms. To learn more about Preston Kelly, visit http://www.prestonkelly.com, become a fan on Facebook at http://www.facebook.com/prestonkellyagency or join the conversation on Twitter at http://www.twitter.com/prestonkelly. You can also read our musings on the latest trends in advertising at http://iconicideas.tumblr.com/.

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Dan Lescarbeau
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