AlexandAlexa launches the world's largest children's ski boutique online

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Premium children’s retailer AlexandAlexa has just launched its extensive ski and snow boutique for 2012/13, offering one of the largest selections of children's winter-wear for the season.

From a trip with the kids to Klosters, Christmas in Courcheval, letting the little ones loose in Lapland or even enjoying a staycation on the Scottish slopes; parents planning a family ski holiday can shop for everything from stylish cosy clothing to high-spec technical brands and designer fashion labels at the prestige children’s department store AlexandAlexa’s dedicated ski boutique.

Little ones heading for the ski-lifts need to be warm, dry and protected in their gear to enjoy a day on the slopes. Luckily for their parents, AlexandAlexa offers ski outfits for babies up to early teens from the world’s leading brands designed for safety and durability in the cold weather conditions. Renowned outdoor brand The North Face has a range of ski jackets, trousers, fleeces and accessories which can work for snowy holidays and at home. Danish label Molo and French brand Poivre Blanc both offer brightly-coloured, waterproof ski and sportswear for beginners and après-ski activities.

Advanced young skiers can choose from iconic global brands including Bogner, Italian label Colmar’s high-tech, ultra-light sportswear, and Colorado-born Spyder. For the ultimate in luxury skiwear, AlexandAlexa has a selection of jackets, gilets and snowsuits from Canada Goose, which pads its coats with goose and duck down and trims hoods with cosy coyote fur. Fledgling snow bunnies can protect themselves from top to toe in padded snowsuits which come in a range of styles including luxurious options from Dolce & Gabbana, Burberry, and Fendi.

The online ski boutique also boasts a wide array of accessories to complete the piste ensembles – snow boots from Sorel for boys and girls, Merino wool hats courtesy of Austrian brand Eisbar, and technical ski goggles from Oakley – favoured by athletes as well as everyday skiers.

AlexandAlexa is bringing the best in ski, snowboard and winter wear to parents and their little ones with the most comprehensive product edit of the season. Prices range from under £10.00 for small accessories to £200 - £300 ski jackets and outfits.

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Amy Sutherland
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