The site enables us to showcase our holidays better and give visitors easier access to information
Bristol, UK (PRWEB UK) 31 October 2012
EuroParcs, the camping & mobile homes holidays specialist, launches its latest website, aimed specifically at the Irish market. What marks its first major redesign since 2007, the new europarcs.ie website brings the company's suite of websites right up to date.
The design comes after a number of months of research, both qualitative, which included interviewing a number of customers, and A/B testing that led the operator to finalise content positioning.
Speaking about the redesign, EuroParcs Director, Rod Jones said ''The site enables us to showcase our holidays better and give visitors easier access to information.'
EuroParcs.ie uses the popular Joomla publishing programme. Jones explains: 'The site's content management system is easier to use and enables staff at EuroParcs to update the website more frequently, which benefits us and our customers. This is also the first phase of our longer-term commitment to make our holidays available where our audiences are.'
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Additional new features on the site include:
- Real-time 'Availability' calendar connected to online booking engine system;
- Enhanced search functionality;
- More destination-led information;
- Multi-platform compatibility (mobile, tablet);
- Social Media integration.
For 26 years EuroParcs have been providing quality campsite holidays in mobile homes at prices up to 40% less expensive than competitors at the same campsites. EuroParcs’ 3 flagship campsites are La Garangeoire (Vendee), Le Ruisseau (Biarritz) and Vilanova Park (Barcelona) and customers have the choice of booking accommodation only or ferry inclusive packages