Los Angeles, CA (PRWEB) October 31, 2012
This is the first holiday season 3Strands bracelets will be available for consumers to purchase and give to someone – a gift that gives back. 3Strands bracelets are handmade by young women in Cambodia who have been rescued from a life of human trafficking and sexual slavery. Each bracelet is made to purposefully remind the wearer of the trafficking survivor who made it as the designers name appears on the card inside the hand-woven box. With the sale of every 3Strands bracelet money is raised to help empower, teach and employ young women who have been rescued from the evils of sex trafficking. These bracelets are sold via e-commerce (http://www.3StrandsGlobal.com) and available wholesale to other retailers throughout the world looking to help support this cause.
The three pieces of cord comprising the bracelet symbolize the freedom, love and empowerment these women experience, braided together and not easily broken. The incorporation of a single red string, barely visible inside the center of each bracelet, illustrates the souls of these women and how they are practically invisible to those who have bought and sold them in the past. Every bracelet displays one fragile, red seed from the pods of Sandalwood trees, native to Cambodia. The beautiful, glossy, scarlet seeds in their natural beauty, represent the beauty in each of the women who have been freed, loved and empowered with a hope for the future. One would never know that these gorgeous seeds come from the Sandalwood tree’s colorless pods, which eventually dry up, fall to the ground, forgotten and trampled under foot. To Don Brewster, the founder of AIM, these pods represent that what the inhumane trafficking industry sees as worthless actually contains something priceless.
3Strands was initially created to fund the Agape Training Center (ATC – operated by AIM) in Svay Pak, Cambodia, which teaches women over 16 years old skills to be empowered in the workplace and allows them to be financially stable after being rescued by AIM from human trafficking (sexual slavery). A recent documentary called "The Pink Room" http://thepinkroommovie.com/ focuses on the efforts of AIM and has received awards and recognition by international film festivals.
The Agape Training Center (ATC) is a small jewelry and apparel training center unlike any other in the world. Instead of a factory life working 12 hour shifts in horrible working conditions, the women attend ATC for 8 hours each day. During that time they receive counseling and educational services as well as lunch and medical benefits. Their salaries are 3–4 times higher than what the typical garment factories located in Cambodia pay. This community, where rehabilitation meets vocation, is built upon respect and compassion for one another in a family environment. While AIM manages the Training Center and creates the unique, handmade jewelry and apparel designs, 3Strands purchases the products from ATC to market and distribute the products through a chain of franchised women's fashion boutiques in the United States called Apricot Lane Boutique.
“When I first learned about the lives of sexual slavery these women were facing each and every day, I was moved to do something to make a difference,” said Ken Petersen, founder of 3Strands and owner of the Apricot Lane Boutique franchise. “AIM is doing an incredible job rescuing young girls and women from the grips of human trafficking. Their rehabilitation center is helping the survivors heal and our role is to give them sustainable, well paying work once they are ready to reintegrate into their culture with honor and dignity.”
AIM's proven and successful rescue and restoration process is being sought after in other countries, including the United States, and 3Strands plans to support AIM's growth globally through funds generated from product sales. 50% of profits from sales will help to fund Agape International Mission.
CONTACT: SGPR GROUP - Rachael Lange - Rachael(at)SGPRGroup(dot)com - c. 215.480.0007