“Today, opinions are totally accessible and easily shared.
Prominence can be shattered within the blink of an eye.
Business owners should not wait for a few bad reviews to show up before implementing an online reputation management process
Melbourne, Victoria (PRWEB) October 31, 2012
Swoop Digital, a leading Online Marketing Agency in Melbourne, reveals effective Online Reputation Management techniques and how one particular approach can be game changing for a business. Within today’s new norm, where customers simply consult the internet for even the smallest of purchases, Swoop Digital believes it is now vitally important for a company to be proactive when it comes to online reputation management even without any negative circumstance taking place.
“Less than five years ago businesses would wait for negative feedback, hoping it would not happen, then they would react and try to clean up the mess - maybe it would not have mattered that much back then,” says Ray Poole, owner and co-director of Swoop Digital. “Today, with the presence of popular review sites such as Yelp and social media platforms like Facebook and Twitter, opinions are totally accessible and easily shared. Prominence can be shattered within the blink of an eye. This is why business owners should not wait for a few bad reviews to show up before implementing an online reputation management process. Nor should they ignore bad reviews.”
According to USA Today.com, Harvard Business School research shows that a one-star increase on Yelp can lead to a 9% increase in sales. Meanwhile, the 2011 Online Influence Trend Tracker survey by Cone reports that 80% of consumers changed their mind based on negative online reviews last 2011 as compared to 67% in 2010.
Today, more than ever, customer trust is one of the main factors of raking in the profits. And online reputation is a major part in eliciting trust. Credibility gains customers and establishes long-term client relationships. “When a business earns its consumers’ trust, it enjoys repeat business. But more importantly, this trust is what draws new customers to that particular business and what encourages current customers to try out new products or services from that same business,” added Mr. Poole
However, companies should not only be pro-active in maintaining credibility and getting great reviews. Studies prove that online reputation can also get adversely affected by other sources, including disgruntled employees, competitors, pranksters or products that are similar to yours but with bad reviews. Whether true or not, any negative feedback can have potentially devastating results by showing up on top of the search engine results, making it easier for consumers to head straight to the competition.
Swoop Digital advocates the implementation of online reputation management and monitoring long before a crisis occurs. Setting up a working system requires the latest monitoring, repair and removal tools combined with white hat SEO techniques plus some great advertising and PR strategies. For more information regarding online reputation management, visit http://www.swoopdigital.com.au/reputation-management/ today.
About Swoop Digital
Swoop Digital is a Melbourne based strategic internet marketing, web development and search engine optimisation company that helps business-to-business and business-to-consumer companies get more customers, more sales and increase their profits via online digital technologies.
The company provides custom solutions and approaches each project by understanding the business objectives and target market of its clients. Swoop Digital aims to deliver solutions that help business grow. The Swoop team is passionate about its clients’ projects because the bottom line is to promote healthy business growth.
Swoop Digital is a Google Adwords Certified Partner.