The other day, the valet pulls up in our old clunker fitted with wonder gel cushions. Gets out, gushes, "I have GOT to get me one of those cushions!" Absolutely sister but you can't have mine.
-Penny Freeman, posted to WonderGel's Facebook Page
Alpine, Utah (PRWEB) October 30, 2012
WonderGel launched its business and website in late May 2010, introducing its name and product line. With a revolutionary product set on improving the seats of the general population, WonderGel set up its ecommerce store. However, the main focus of the business at the time was for wholesale product to resellers and distributors and the website was all but forgotten. In April 2011, nearly a year later WonderGel decided to ramp up its online sales endeavors by starting paid advertising with Google AdWords and gradually traffic to the site increased. However, social advertising was still a non-existent enterprise for them.
Finally, November 2, 2011, the WonderGel Facebook page launched. WonderGel started with zero experience with social advertising, and zero Facebook fans. They didn’t expect to gather too many – it was a page for seat cushions after all, and who gets excited about that? Nevertheless, the fans started building, slowly at first, then like a snowball effect the “likes” started rolling in. In addition, the traffic to the website increased, which prompted WonderGel to initiate some paid advertising for Facebook.
WonderGel found the interactions from fans to be amazing and unexpected as well: Everything from impromptu testimonials from customers to requests and suggestions for new products containing WonderGel® to helpful comments about glitches that may have popped up on their site. The popularity of WonderGel, a previously un-heard of product, was catching on like wildfire.
WonderGel is excited to announce an upcoming promotion once they reach their next milestone of 35,000 fans – they will be holding a sweepstakes for several of their unique gel seat cushions to give away to their loyal Facebook followers! With an average of 200 new fans per day, they are sure to reach that goal in no time. Full details for the contest will be announced when the goal of 35,000 fans is met.
For more information about WonderGel and their products, visit http://wondergel.com/