Toronto, Ontario (PRWEB) October 31, 2012
Small Business Online Coach (SBOC) (http://www.smallbusinessonlinecoach.com) is announcing publicly today "What is a Google Places Citation & How to Use Them for Better Local Search Engine Rankings"
Matthew Hunt, the "head coach" of SBOC, was asked recently about the Google Places optimization. "Since we are a local search engine marketing company, we consult with online businesses frequently to help increase their website traffic. We focus a lot of our attention on small businesses since they typically struggle to rank higher in the search engines and without this, they can never truly grow. If no one can find a website, it doesn't matter how user-friendly or pretty the site is, there will be no growth".
Mr. Hunt was asked about Google Places marketing. "Google Maps, now known as Google Places and Google Local Plus, is what often shows up in the search results when the keyword phrase is considered to have local intent. It's essential small businesses claim their Google Places listings, optimize them and most importantly make sure their (NAP) Name, Address, & Phone is uniform across the web. This is often what is considered to be a Google Places Citation".
"Since the majority of people who use search still like to buy locally. Promoting a url or a website via Google Maps will help to increase website traffic to small business's website", Mr. Hunt added.
Another question was posed about the LinkedIn optimization. Mr. Hunt replied, "One of the great aspects of Google Places is that it's free. Any small business can claim their listing and optimize it to better improve their rankings within Google Places."
SBOC has answered the call of local search marketing services for small businesses. This helps give more exposure to small local businesses when users search Google. "Yes, this area has grown leaps and bounds and continues to do so. Many people use Google and look for local businesses. For instance, a user might type in "hardware stores in a particular zip code" and Google will display results that are closest to the zip code. Local search marketing is where we see a lot of demand at SBOC. This has helped us aggressively grow as a company", said Mr. Hunt.
About Small Business Online Coach
Small Business Online Coach was founded in 2010 and specializes in Internet marketing consulting for small businesses and Internet marketing services. When the company opened, it had no clients and quickly gained more than 100 clients in approximately one year.