Animated Medical Videos Help Hospitals Attract New Patients, Increase Patient Satisfaction, Reduce Readmissions

Nucleus Medical Media announces release of new “Nucleus Animation Library”.

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- Lynne Sycamore, RN, BSN, BA Patient and Family Education Coordinator Gwinnett Medical Center

Animations not only help patients understand procedures and discharge instructions, but also improve nursing and physician workflow efficiencies.

Atlanta, GA (PRWEB) October 31, 2012

Nucleus Medical Media, Inc., the Internet’s leading creator of 3D medical animations, today announced the release of the Nucleus Animation Library, a product that helps hospitals attract patients online, increase patient satisfaction and improve health literacy. The product, seven years in the making, was created to provide hospitals, clinics and medical practices access to award-winning cinematic medical animations for use in marketing and at the point of care.

The Nucleus Animation Library (NAL) is a collection of accurate, award-winning 3D medical animations produced by graduate level medical writers, editors and animators working with a review board of 100+ physician experts. The growing collection contains more than 115 topics depicting the most common diseases, conditions, procedures, and diagnostic tests.

Lynne Sycamore, a registered nurse and the Patient and Family Education Coordinator at Gwinnett Medical Center in Atlanta, is a Nucleus customer who also provides guidance on the NAL’s discharge instruction animations for low literacy patients. Gwinnett Medical Center will ask patients to watch the animations at the hospital and at home, in an effort to reduce readmissions due to preventable surgical complications.

“Animations not only help patients understand procedures and discharge instructions, but also improve nursing and physician workflow efficiencies, said Ms. Sycamore. “This allows staff more time to establish a genuine, emotional connection with patients resulting in increased patient satisfaction and improved health outcomes.”

In addition to displaying the Nucleus Animation Library on corporate web sites and as patient education tools at the point of care, social media managers and other marketing professionals may also create new, custom social media videos to post to sites such as YouTube and Facebook, by combining the animations with proprietary videos featuring the hospital’s physicians and facilities.

“Video and social media are growing influencers of patient behavior, including whether to seek treatment, what hospital they will choose, and what specific treatment options they want,” said Ronald Collins, CEO. According to a 2012 report from PwC, a division of Price Waterhouse Cooper, 41% of 1,060 consumers surveyed said that information gathered from social media “would affect their choice of a specific doctor, hospital, or medical facility.”

Collins also points to YouTube as in indicator of the popularity of medical animations over other types of health videos, with Nucleus’s medical animation channel receiving over 140 million views and 53,000 subscribers since 2007. “YouTube is a proving ground for using medical animations as a way to improve health literacy by grabbing attention and focusing purely on the information,” he said. Nucleus licenses its animations to hospitals and clinics to combine with their own expert and patient videos to improve their performance on social media like YouTube and Facebook.

The collection, at press time, contains more than 115 topics depicting the most prevalent diseases, conditions, procedures, and diagnostic studies. Product licensees will receive regular content updates with an estimated two to three animated productions added per month. All of the animated videos are designed to help hospitals attract new patients, increase patient satisfaction and reduce readmissions.

For additional information regarding the Nucleus Animation Library, visit http://www.nucleuslibrary.com. Pricing is tiered based upon usage rights desired. For specific pricing and usage information for your institution or practice, contact Kim Carbonara at kcarbonara(at)nucleusinc(dot)com or 800.333.0753.

For further comment, contact Ronald Collins, CEO and Co-founder of Nucleus Medical Media, at rcollins(at)nucleusinc(dot)com or (770) 805-0460.

About Nucleus Medical Media
Founded in 1997, Nucleus Medical Media, Inc. is an award-winning creator of medical illustrations, medical animations, and interactive multimedia for the publishing, legal, healthcare, entertainment, pharmaceutical, medical device, and academic markets. Nucleus’s clients and partners include WebMD, McGraw-Hill, Dr. Oz, EBSCO Publishing, and thousands of other businesses in new and traditional media. Nucleus employs the world’s largest team of graduate-degreed medical illustrators, and has a Medical Review Board with more than 100 physicians and nurses. For more information, visit http://www.nucleusinc.com/aboutus.php.


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