Our ConveyAPI technology now allows for an industry-specific approach to analysis of the social media conversation, which is critical to get to the level of insights that clients demand.”
New York, NY (PRWEB) October 30, 2012
Converseon, the leading social strategy and technology company, today announced that its award-winning ConveyAPI social listening intelligence technology is now available on industry specific basis. These verticals include automotive, pharmaceutical, hospitality, financial services, CPG and consumer/business technology.
The announcement was made today at the Sentiment Analysis Symposium in San Francisco.
“It's been well recognized that language has different meanings within different industries. ‘Claims’ means something very different whether you’re talking about CPG products or insurance. ‘Small’ may be a positive word if you sell smartphones, but it’s much less positive if you’re talking about hotel rooms,” said Rob Key, CEO of Converseon. “Our ConveyAPI technology now allows for an industry-specific approach to analysis of the social media conversation, which is critical to get to the level of insights that clients demand.”
To enable this, Converseon has invested significant resources in building industry-specific training sets for a variety of business domains through its proprietary crowdsourced platform. By combining this proprietary training data with machine learning, ConveyAPI is able to combine the speed, processing capacity and scalability of data software with near human level the accuracy, understanding and analysis. Tests of ConveyAPI’s sentiment coding solution show the program approximated 90-95% of human performance.
ConveyAPI, which was launched publicly in June 2012, is the result of nearly three years of research and development by Converseon’s team of leading data scientists, including Dr. Philip Resnik of the University of Maryland, and Dr. Jason Baldridge, professor at University of Texas, Austin and Co-Founder of the OpenNLP project.
Converseon is a leading independent full service social analytics and consulting agency that helps brands harness the power of social media to meet business objectives. Combining the best of automated and human analysis, Converseon’s Conversation Miner™ social listening platform is utilized by a wide range of leading brands to help map, monitor and understand the vast social media conversation. Headquartered in New York, Converseon’s team extends to Detroit, San Francisco, Austin, and Copenhagen. ConveyAPI was named Top Innovator in Social Data Mining in July 2012. For additional information please contact Converseon at info(at)converseon(dot)com or learn more about Converseon at http://converseon.com, http://twitter.com/converseon or http://blog.converseon.com.