Milwaukee, Wis. (PRWEB) October 30, 2012
- Boucher Group Ford Stores (in Menomonee Falls, West Bend, Kenosha, and Janesville) present “Go Further with Ford Night” on Thursday, November 15th – a FREE fundraising event that will benefit several local charities including the Wisconsin Disabled Veterans, Boys & Girls Club of West Bend, Future Farmers of America, and the Muscular Dystrophy Association; engaging consumers in the final “Random Acts of Fusion” adventure and offering them a chance to see the all-new 2013 Ford Fusion in person
- While at their nearest Boucher Ford location, consumers will have an opportunity to test drive their judging skills with American Idol and compete to win a unique VIP experience during the show’s 12th season
- Random Acts of Fusion is a unique transmedia marketing program that already has introduced the Fusion to millions of fans by playing out a story arc through multimedia platforms
Boucher Group Ford Stores (in Menomonee Falls, West Bend, Kenosha, and Janesville) present “Go Further with Ford Night” on Thursday, November 15th – a FREE fundraising event that will benefit several local charities including the Wisconsin Disabled Veterans, Boys & Girls Club of West Bend, Future Farmers of America, and the Muscular Dystrophy Association; engaging consumers in the final “Random Acts of Fusion” adventure and offering them a chance to see the all-new 2013 Ford Fusion in person.
Go Further with Ford Night is the fun finale to Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.
“We all want to be part of something bigger, and Go Further with Ford Night is our way of offering consumers the chance to give back to our community, have a lot of fun, enjoy the final random act – which will test their judging skills to win a unique VIP American Idol experience – and meet the all-new Ford Fusion in person,” said Chris Flynn, General Manager of Gordie Boucher Ford of West Bend.
For each person who attends Go Further with Ford Night on November 15th, The Boucher Group will donate $10 – up to a total of $500 per Ford dealership – to the Wisconsin Disabled Veterans, Boys & Girls Club of West Bend, Future Farmers of America, or the Muscular Dystrophy Association.
While at the dealership, consumers will have a unique opportunity to compete to win a special CIP experience with American Idol. A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging kills on camera, in true American Idol style. American Idol premieres in January 2013 on FOX.
Entries will be sent back to Ford’s program headquarters, where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.
Consumers 18 years and older who are interested in participating in Go Further with Ford Night may preregister for the event at http://www.RandomActsofFusion.com and be entered for a chance to win tickets to a live taping of American Idol. Additionally, registrants at dealerships on Thursday, Nov. 15 will be entered into a prize drawing to win an all-new 2013 Ford Fusion. No purchase is necessary and other restrictions apply. See full official rules online for details.
All-new Ford Fusion
With its sleek new design, the all-new Ford Fusion brings alive the next generation of more expressive vehicles from Ford.
In addition to its fresh face, Fusion offers the broadest selection of fuel-efficient powertrains in the midsize segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoostR four-cylinder engines, a normally aspirated four-cylinder engine, front-wheel-drive and all-wheel-drive applications and a choice between automatic and manually shifted six-speed transmissions.
On sale now at all Boucher Ford locations, the new Fusion offers consumers seven must-have technologies, include a Lane-Keeping System, adaptive cruise control, active park assist and MyFord Touch.
About Boucher: In business for over 30 years, The Boucher Group owns and operates 15 dealerships in the Southeastern Wisconsin area. Boucher sells 15 different new car brands and specializes in used car inventory, carrying over 5,000 vehicles. Recently, the Boucher Group was named by Automotive News as the 54th largest dealership group in the United States, and the largest dealership group within Wisconsin. For the past two years, the Boucher Group has been named as one of Milwaukee’s Top Workplaces. An avid supporter of its communities, Boucher supports numerous local and national charitable organizations annually, including the Muscular Dystrophy Association, Hunger Task Force, Lombardi Charitable Funds, and Juvenile Diabetes Research Foundation, as well as several local community charities and organizations. More information can be found by visiting Boucher.com or calling 414.427.4141