Cinsay Expands Executive Team with Ceaser Verdelli as New Chief Technology Officer

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Cinsay announces today the addition of technical executive leader, Ceaser Verdelli as Chief Technology Officer (CTO). Verdelli’s 25-year experience of software development and project management rounds out Cinsay’s executive management team as the company continues its rapid expansion and defines the social video eCommerce space.


Ceaser brings to Cinsay a wealth of experience, talent and knowledge that meets our current needs for global expansion and positions Cinsay for continued growth and success”

Cinsay, a leader in social video commerce technology, announces the addition of Ceaser Verdelli as Chief Technology Officer. Also announced, Rick Spitz moves from CTO to become Cinsay’s new Chief Strategy Officer (CSO). Spitz, who led software development teams at Apple and created such technologies as the QuickTime video player and who later co-founded ReachLocal, will work with Verdelli and CEO, Christian Briggs to develop and bring to market new features and products built around Cinsay’s Smart Store™ technology. The new team plans to dramatically cut ‘development to deployment’ times on new technology releases in order to meet the increasing demand for video eCommerce needs serving small to medium size and enterprise-level businesses.

Verdelli brings to Cinsay nearly 25 years experience in software development, project management and application development. Previous to Cinsay, he served as CTO at Get10, where he lead teams responsible for the design, development and implementation of digital, web-based marketing and digital advertising platforms that enabled small to medium businesses to create, manage as well as distribute advertising content across social, mobile, television and the web. He also managed staff, P&L and projects at Visa where his teams developed and released over 15 commercial financial products. Verdelli’s projects at Visa supported over 200 banks and more than 25,000 companies around the globe. “This is a great opportunity to work with a company with an incredible product that solves the current problems of ecommerce conversions and uses video and social networks to deliver results merchants want. I’m very much looking forward to what we can accomplish together”, Verdelli said.

Verdelli will build on current software features for analytics, merchant services and expedite new products for mobile and tablet applications. “Ceaser brings to Cinsay a wealth of experience, talent and knowledge that meets our current needs for global expansion and positions Cinsay for continued growth and success”, said Christian Briggs, founder and CEO. “I’m very excited about Verdelli’s appointment and looking forward to working with him on our next stages of technology development and deployment”, added Rick Spitz, Cinsay’s new CSO.

More information on Cinsay including how to register for a free 30-day trial Smart Store™ account can be found at Cinsay’s newly redesigned website.

About Cinsay, Inc.

Cinsay has created a next generation social eCommerce, viewer interactive, video-based platform for any individual or size businesses. Cinsay’s SaaS based technology enables everyone to sell products, services, capture donations, and generate leads all inside the patented Smart Store™ technology. Additional services available to individuals, SOHO’s, enterprises and nonprofits, are Cinsay’s complete turnkey business solution via exclusive on demand, made to order merchandise featuring hundreds of personal, brandable products like t-shirts, caps, mugs and iPhone covers available at Now, anyone can be in business within minutes with no inventory whatsoever. Merchants benefit from Cinsay’s in-depth reporting tools and real-time statistical data. Cinsay’s embeddable platform is compatible with web and mobile devices and is highly scalable via its enterprise-level hosting and distribution networks. Full video production is available through Cinsay aggregates and promotes merchant stores via its searchable consumer portal, Notable clients include: GameFly, Neiman Marcus, Wet Seal, decompras, and California Closets. Forbes has named Cinsay as one of “America’s Most Promising Companies” and by eTail Conferences as a “Rising Star” in innovation for 2012.    

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Cinsay, Inc.
David Burrows

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