REWE Chooses Datalogic’s Elf PDA for Their Communication Needs

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Food Retailer Invests in the Purchase of 8500 Datalogic Elf PDA Units

When REWE identified the need to improve their mobile data communications throughout their various locations; they turned to the Datalogic Elf™ PDA. The Elf PDA transmits information on items, prices, shelf replenishment and inventory automatically and in real-time with the REWE systems.

The REWE Group looks towards maximizing speed and optimizing the store management in its branches by the end of the year through the implementation of the 8500 Elf PDA units, worth several Million Euro. The initial installation of these units is transmitting various amounts of data between the branches and the central information center of REWE via radio communications. By choosing the Datalogic Elf PDA, REWE has invested in a technological, ergonomic and sustainable solution.

“We are very proud that REWE, one of the biggest food retailers in Europe, has chosen Datalogic products as their solution for their communication needs.” stated Bill Parnell, President and CEO of Datalogic ADC, “This successful endeavor will further solidify our market leadership role within the retail sector.”

The Elf PDA from Datalogic ADC, combines high speed with the latest mobile technology in an ergonomic design. The Elf is setting new standards through optional model offerings include WLAN 802.111 a/b/g with CCX V4, 3.5G UMTS HSDPA, Imager, 3MP autofocus-camera, GPS, Datalogic’s patented Green Spot technology, Windows Mobile 6.5 and other features. When faced with scan-intensive applications, the Elf PDA can easily be turned into a pistol grip device.

Datalogic ADC, the world leader in Automatic Data Capture, offers state of the art solutions with fixed position retail scanners, handheld scanners and mobile computers. Datalogic ADC’s range includes in-counter and on-counter point of sale scanners, general purpose and ruggedized handheld scanners, rugged mobile computers, industrial PDAs and vehicle mount computers. Solutions for applications in several sectors include healthcare, hospitality/entertainment, manufacturing, retail, services and transportation & logistics.

Businesses in the retail sector can particularly benefit from Datalogic ADC’s vision-based technology solutions, analytical tools, self-shopping solutions and consumer relationship technologies.

A division of the Datalogic Group, Datalogic ADC is headquartered in the US with a presence in over 120 countries.

For more news and information on Datalogic ADC, please visit http://www.adc.datalogic.com.

Datalogic Group is a global leader in Automatic Identification with a specific focus on the Automatic Data Capture and Industrial Automation sectors. As a world-class total solutions provider and producer of bar code readers, data collection mobile computer and vision systems, Datalogic offers innovative solutions for a full range of applications in the manufacturing, retail, healthcare and transportation & logistics industries. Datalogic S.p.A., listed on the STAR segment of the Italian Stock Exchange since 2001 as DAL.MI, is headquartered in Lippo di Calderara di Reno (Bologna). The Group's recent acquisition of Accu-Sort Systems Inc., a leading supplier of Automatic Identification products and solutions in the United States, has doubled its presence in the Industrial Automation market, escalating Datalogic to undisputed leadership in the Industrial Bar Code Scanners segment with a market share of 31%. Datalogic Group as of today employs more than 2,400 members of staff worldwide, distributed in 30 countries across Europe, the Americas and the Asia Pacific region. In 2011 Datalogic Group achieved revenues for 425,5 million Euro and invested over 26 million Euro in Research and Development with a portfolio of over 1,000 patents across the world.

For more news and information on Datalogic, please visit http://www.datalogic.com.
Datalogic and the Datalogic logo are registered trademarks of Datalogic S.p.A. in many countries, including the U.S.A. and the E.U.

Elf is a registered trademark of Datalogic ADC, Srl

Press Contact:
Datalogic ADC - e-mail: pr (at) datalogic (dot) com
Pam McQueen – Press Office

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